Nick discusses his role at Grow World and how he’s pioneering the integration of influencer marketing within the cannabis sector to bridge the gap between cannabis brands and their audiences. Learn about his strategic approach to enhancing brand engagement and how leveraging the influence of key personalities is reshaping cannabis marketing.

Furthermore, Nick touches on his new ventures, including an exciting project in Colombia that aims to tap into the region's rich cannabis heritage and burgeoning market. This episode is a must-listen for anyone interested in the intersection of cannabis cultivation, marketing innovations, and global expansion.

Don’t forget to like, subscribe, and hit the bell icon to stay updated with the James Loud Podcast for more fascinating discussions with the movers and shakers of the cannabis industry.

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Check out the Grow World Youtube:

Youtube:  @GrowWorldAg 

Produced by Gears and Grit

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About the James Loud Podcast:

The James Loud Podcast, hosted by James Loud, a renowned breeder, author, and advocate in the cannabis industry, dives deep into the intricate world of cannabis genetics and breeding with a distinctive culinary-inspired outlook. Based in the San Francisco Bay Area, James leverages his vast experience from co-founding Loud Seeds and securing multiple international cannabis awards, bringing unparalleled insights to each episode. In 2024, the podcast was honored as the Winner of Podcast of the Year by the International Cannabis Awards, a testament to its commitment to education, advocacy, and innovation in the cannabis sphere.

Every week, the podcast features a diverse array of guests from the cannabis industry and beyond, all united by their passion for the plant. The show focuses on expanding themes from James's book, "Cannabis Breeding: The Art and Science of Crafting Distinctive Cultivars," fostering a community rich in knowledge and appreciation for cannabis. Join us on this award-winning journey as we explore the latest in cannabis genetics, breeding techniques, and industry trends, cementing our place at the forefront of cannabis culture and conversation.