From starting out behind the counter at Ladbrokes to leading the British Horseracing Authority and advising the UK Gambling Commission, Nick Rust OBE has seen the betting world from every angle.

In this candid, hour-long conversation, Nick reflects on his journey through the sharp end of UK betting—sharing what he’s learned about punters, bookmakers, racing politics, regulation, and even his own quest to bet profitably as an SBC member.

In this episode, you’ll hear about:

• How Nick’s career started as a teenage betting shop cashier and evolved into senior roles at Ladbrokes, Coral, and SkyBet
• The early years of online betting and the chaos of launching Ladbrokes.com
• His time as BHA Chief Executive: levy reform, racing politics, and challenging bookmaker dynamics
• His current role chairing the UK Gambling Commission’s Industry Forum—and why the Commission must do more to support bettors
• Inside stories on affordability checks, AML policy, bet restrictions, black markets, and the desperate need for a consumer ombudsman
• Why Nick is now focused on his own betting strategy, using SBC-recommended tools, bots, and value services

📈 If you’re a punter, tipster, or industry watcher, this episode offers a rare window into the real world of betting—from shop floors to boardrooms and regulators’ offices.

🙌 Episode sponsored by Matchbook – grab 150 days commission-free via: matchbook.com/sbc