Nick Turner, Co-Founder of Google DEMAND joins host Lawrence Peryer to talk about his journey from playing in bands such as Lords of the New Church and the Barracudas to becoming a technology innovator and entrepreneur. 

They discuss his experiences working in artist management, streaming the first live concert on the internet, building early artist websites and now democratizing data for the music business at Google. 

DEMAND is Google's new data analytics platform for live music industry professionals, from artists to venue managers to promoters. Nick's team layered in data from YouTube and Google Play with historical and current pricing for events to provide a deeper look into the live music market for more than 19,000 artists.

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