Studies showed this generation was on track to end smoking, with long-running youth tobacco prevention campaigns and decades of research showing the health risks.

However, with the decline of cigarette smoking, the tobacco industry is currently undergoing a smokeless revolution, marketing e-cigarettes and oral nicotine pouches more heavily.

MPR News host Angela Davis and her guests talked about the tobacco and nicotine industry and how it has changed. With the rise of vaping and the growing popularity of oral nicotine pouches like Zyns — there was a lot to unpack.