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Nielsen's Sale And Measurement's Fragmented Future
TVNewsCheck's Michael Depp talks with Vikrant Mathu of Future Today, Pierre Marc-Diennet of Lotame and Mark Zagorshi of DoubleVerify about Nielsen's $16 billion sale to a private equity consortium and what it means for the company's future and the broader landscape of TV measurement.
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By TVNewsCheck
4
11 ratings
TVNewsCheck's Michael Depp talks with Vikrant Mathu of Future Today, Pierre Marc-Diennet of Lotame and Mark Zagorshi of DoubleVerify about Nielsen's $16 billion sale to a private equity consortium and what it means for the company's future and the broader landscape of TV measurement.
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