<p>Nike this week is rolling out five new editions of Kobe Bryant sneakers, but few fans have gotten them at the retail price. Instead, they've been scooped up by resellers who use bots to acquire the shoes, and then charge consumers hundreds of dollars extra.</p><p>Axios Re:Cap digs into the multi-billion dollar sneaker resale market with For The Win's Mike Sykes, who argues that Bryant's legacy is being tarnished.</p>

Nike this week is rolling out five new editions of Kobe Bryant sneakers, but few fans have gotten them at the retail price. Instead, they've been scooped up by resellers who use bots to acquire the shoes, and then charge consumers hundreds of dollars extra. Axios Re:Cap digs into the multi-billion dollar sneaker resale market with For The Win's Mike Sykes, who argues that Bryant's legacy is being tarnished.

Nike, Kobe Bryant, and the big business of sneaker resale

Each weekday afternoon, Axios unpacks the biggest story of the day and why it matters. We'll take you inside the accelerating forces, technologies and trends that are remaking your world and work. About Axios: Axios is a digital media company launched in 2017. Axios - which means “worthy” in Greek - helps you become smarter, faster with news and information across politics, tech, business, media, science and the world. Subscribe to our newsletters at axios.com/newsletters and download our mobile app at axios.com/app. 

Axios Re:Cap is on hiatus until October 2021.

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Each weekday afternoon, Axios unpacks the biggest story of the day and why it matters. We'll take you inside the accelerating forces, technologies and trends that are remaking your world and work. About Axios: Axios is a digital media company launched in 2017. Axios - which means “worthy” in Greek - helps you become smarter, faster with news and information across politics, tech, business, media, science and the world. Subscribe to our newsletters at axios.com/newsletters and download our mobile app at axios.com/app. Axios Re:Cap is on hiatus until October 2021.

Each weekday afternoon, Axios unpacks the biggest story of the day and why it matters. We'll take you inside the accelerating forces, technologies and trends that are remaking your world and work. About Axios: Axios is a digital media company launched in 2017. Axios - which means “worthy” in Greek - helps you become smarter, faster with news and information across politics, tech, business, media, science and the world. Subscribe to our newsletters at axios.com/newsletters and download our mobile app at axios.com/app.&nbsp;

Axios Re:Cap is on hiatus until October 2021.

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Nike, Kobe Bryant, and the big business of sneaker resale

Nike, Kobe Bryant, and the big business of sneaker resale

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