Across this tournament cycle, brands have gone bigger than ever before — and for the USMNT, a home World Cup turns their kit into something more than just a shirt. It becomes a signal of identity, ambition, and where the game is heading.

In this episode, the VERSUS team break down how Nike’s latest drop speaks to the future of football in the US — and why kits are now one of the most powerful tools in shaping culture around the game.

The VERSUS Podcast brings you into our world as we tackle the conversations others avoid, challenging the game and exploring where football and culture go next.

Got something you want us to discuss? [email protected]