In our economically driven world, businesses have problems, and people have pains, usually because of business problems.

Selling and marketing are all about gaining an understanding of these problems and pains. Is the problem or pain something that your business can help with, or do you know someone who can assist somehow? Because at the end of the day, it all comes down to how we can be helpful.

Nikole Rose knows the value of providing people and businesses with the help they deserve.

Nikole is President & COO at Mojo Media Labs, a Digital Agency focusing on our clients revenue growth. Mojo Media Labs is a Diamond Agency Partner with HubSpot and has received multiple accolades such as Inc Best Workplaces, Inc Fastest-Growing Private Companies in America, and most recently Forbes 25 Small Giants of 2020.

Prior to joining her husband, Mike Rose, CEO at Mojo Media Labs, Nikole ran a successful marketing firm which was sold in 2016.

Nikole's passion is coaching those around her to build their own skill sets in order to enrich their lives and move the company forward. She's obsessed with building a great culture and has spearheaded the implementation of complex culture-building initiatives such as Open Book Management (OBM) and Results-Only Work Environment (ROWE).

In this episode, Nikole shares with us fundamental business and life lessons.

Listen to this episode and learn about:

• Nikole giving credit and thanks to her college professor, Dr. Weeks (3:49)
• The love of sales being the love of persuasion, understanding, and connection (8:27)
• Listening and learning from both sides (10:36)
• Using history to communicate (14:53)
• How Mojo reacted to the pandemic (17:40)
• Keeping the innovative and creative spirit alive (28:03)
• Staying small while growing large (32:24)
• Nikole's message to Dr. Weeks (37:48)

Links:

• Connect with Nikole on Linkedin - https://www.linkedin.com/in/nikolerose/
• Mojo Media Labs - https://www.mojomedialabs.com