Get ready for an inside look at how Colorado's Travis Hunter took over media in December, both on and off the field! This video talks about his groundbreaking partnership with Adidas, a deal that went beyond just endorsements. Discover how Hunter, a two-way football phenomenon, secured an Adidas deal right before heading to the Heisman Trophy ceremony.
We'll break down the details of this historic collaboration, including the launch of a limited-edition apparel line celebrating Hunter's incredible 2024 season, where he racked up 92 receptions for 1,152 yards and 14 touchdowns as a wide receiver and made four interceptions as a cornerback. You'll also get a glimpse of Hunter's eye-catching Adidas chain and the viral photoshoot that cemented his status as a marketable star.
But that's not all! This deal held special significance for Hunter, as he ensured his younger brother, Travis, was included! See the emotional moment captured on Hunter’s YouTube channel when he surprised Travis with the amazing news. Hear Travis's powerful words: "I ain't signing nothing that ain't got no family involved," emphasizing the importance of family in his journey. This video will highlight the bond between the brothers and how family is at the forefront of his decisions.
We’ll also explore how Hunter's NIL valuation surged to $5.2 million, securing him the No. 2 spot in the On3 NIL 100 rankings. This video will showcase how Travis Hunter has become a leader in the NIL space, partnering with brands like NerdWallet, United Airlines, JLab, and Celsius, plus hosting a podcast through Overtime. Also, he's gracing the cover of EA Sports College Football 25.
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