JuJu Lewis may end up being the starting QB for the Colorado Buffaloes this season.

He is 17. He's never played a down of college football. He already has a brand. His own merchandise. He's also part owner of a company that aims to "democratize" NIL deals for college athletes.

He owns part of a company that asks fans to donate money to help lure projects to their favorite schools.

This whole thing is gross to me.

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