Nimdzi LIVE!

“Impressed by the level of inadequacy shared around the world these days, we have taken it upon ourselves to make our very own collection of myths and beliefs about the translation and localization industry.” - Nimdzi Insights
The Language Industry Conspiracy Chart, first published by Nimdzi Insights in 2022, is a somewhat tongue-in-cheek look at some of the commonly held beliefs/misconceptions in the language industry and attempts to categorize them based on their distance from reality.

Needless to say, such a publication was not without controversy. Thankfully, our guest today, Adam Asnes, has never been afraid of ruffling a few feathers.

Join Tucker and Adam as we discuss some of our favorite (and most despised) “conspiracy theories” in the language services industry, and how we would recommend typically responding when you hear them.
About Nimdzi Live:

There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.

Would you like to be a guest on Nimdzi Live? Or do you know somebody who should? DM Tucker or reach out to [email protected] so we can coordinate!

Music used in this stream is fully licensed by Nimdzi Insights:
Wasted Education (Blue Topaz): Adobe Stock License ASLC-1212CEAC-21B4264EF6
Grifting in Vegas (Kit and the Calltones): Adobe Stock License ASLC-1212CF4A-72A527808F
Funky Mood: ASLC-12AFE84A-5ED0E7C577
Way out of sight: ASLC-12AFE8AA-7C4063CA04
Get Up and Get Up: ASLC-12AFE8F6-C367C2DA8E
Real Stuff: ASLC-12AFE922-DA2CAF25FF
Beauty Funky: ASLC-12AFE95F-A5D43CB15F
Spanish Rumba: ASLC-12AFE9EB-02CE1C7C30

Today we discuss the importance of Machine Translation customization and why it's hard to get it right. As a solution, TAUS just launched DEMT (Data Enhanced Machine Translation). DEMT offers an end-to-end solution to those who wish to produce customized MT output for their specific domains, without the hassle of going through the actual MT training process. It basically provides post-edited quality, domain customized output with a fraction of the price. The evaluations prove that it ensures on average 15.3% increase in BLEU scores.

In this episode, we talk with TAUS’s Jaap van der Meer and Amir Kamran to explore the effects this will have on the industry and, more importantly, on YOUR long-term MT strategy.

About Nimdzi Live:
There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.

Would you like to be a guest on Nimdzi Live? Or do you know somebody who should? DM Tucker or reach out to [email protected] so we can coordinate!

Music:
Wasted Education (Blue Topaz): Adobe Stock License ASLC-1212CEAC-21B4264EF6
Grifting in Vegas (Kit and the Calltones): Adobe Stock License ASLC-1212CF4A-72A527808F
Funky Mood: ASLC-12AFE84A-5ED0E7C577
Way out of sight: ASLC-12AFE8AA-7C4063CA04
Get Up and Get Up: ASLC-12AFE8F6-C367C2DA8E
Real Stuff: ASLC-12AFE922-DA2CAF25FF
Beauty Funky: ASLC-12AFE95F-A5D43CB15F
Spanish Rumba: ASLC-12AFE9EB-02CE1C7C30
May I Have This One: ASLC-12AFEA0C-58238F80C0

Global companies want to reach their users with a personalized, and understandable message that hits home and appeals to the users’ sensibilities. AI is the most effective way to achieve such a degree of personalization at scale.

A recent whitepaper from Pactera Edge, "AI localization: creating user experiences worth remembering", highlights how AI is used to fashion personalized user experiences and explains what AI localization is and how to implement it within an organization. As of the time this event is created the whitepaper is yet unpublished, though it will be posted here in the event so that all who are registered will have access in advance of joining the live stream.

About Jonas:
Jonas Ryberg is a veteran technology executive with long experience of building organizations and business through strong people and customer focus and strategic thinking. He currently serves as the Senior Vice President and Globalization Officer at Pactera EDGE, a global localization, data, and technology company that brings together data, intelligence and experiences to deliver human-centric solutions to complex business challenges.

About Nimdzi LIVE!
There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.

Would you like to be a guest on Nimdzi Live? Or you know somebody who should? DM Tucker or reach out to [email protected] so we can coordinate!

Voice and the conversational AI field is flourishing. It is redefining how we interact with computers, i.e. NLP, Siri, Alexa, Google Assistant, Apple Watch. Tech giants Alibaba, Amazon, Apple, Facebook, Google, and Microsoft are investing heavily in voice technology in both hardware and software. Famed investor, Mark Cuban, recently stated, “There’s no future that doesn’t have ambient computing or voice activation. None.” However, voice tech still has significant race and gender biases (HBR, Bajorek, 2019), that have perilous implications for immigration, job hiring, transportation, surveillance, and more. One of the keys to fixing bias is the people in the room, the pipelines and retention of racial and gender diversity at companies.

Celebration of female talent and community are core goals of Women in Voice, the nonprofit with 20 chapters in 14 countries.

Women in Voice also champions female founders and VC investment in this space. Recently their partnership with the Amazon Alexa Startups team has showcased conversational AI and voice innovation from all around the world. All of this is on a mission to make society and voice technology better for everyone.

Salvo Giammarresi, Head of Localization at AirBnB, will join us on Tuesday for a big announcement. We can't share many details at this time (#nospoilers). But we can assure you that this will change the way global brands facilitate communication across borders. Read about it in the news, or hear about it LIVE with us first. Your call... (See you there...)

Note: Salvo has a packed schedule this day and we appreciate him prioritizing time with us on Tuesday, even if we don't have time to get to all of the questions from chat.

Our guest today is fluent in the language of data. (He is also fluent in metrics and insights, which are of course different things, as we will discuss in this episode of Nimdzi LIVE!.

Miguel Sepulveda is a frequent speaker and teacher on the subject of defining, tracking, and reporting localization metrics - and not just any metrics - metrics that matter! When not at his "day Job" as Global Localization Manager at King, Miguel publishes his insights (and GREAT infographics) on https://yolocalizo.com and is a regular contributor for Nimdzi Insights market research.

Yes, we will discuss ROI (return on investment) for localization programs. We will frame the conversation within the larger context of defining metrics that matter, which is to say metrics that matter to the C-Suite. Knowing your company’s (or client’s, if you’re an LSP) long-term goals and key performance metrics is just the first step... The next step requires some creativity.

For example, here are a few examples of metrics companies track in order to prove localization ROI:

1. The increase in hotel rooms booked if the website is localized
2. Annual revenue generated by a browser language A in market B against ongoing translation expense
3. User engagement (as opposed to just user base growth) in select territories if the product is localized correctly
4. For game developers, it can be a combination of metrics – from an increase in regional sales when a language is launched, to cost per install

What metrics should YOU use to track ROI. Well, that of course depends. Every situation is different and warrants a custom approach. But there are also some commonalities. In this episode, we will look at established best practices of mature globalization programs and discussed how these can be modified to fit specialized g11n programs (presumably, like yours).

This episode is for client-side globalization managers, vendor-side account managers and senior customer success managers, and anybody who wants to learn how to speak the language of the C-Suite - the language of data!

Join GUEST Host Renato Beninatto as he talks with Lionbridge (2021 Nimdzi 100 Ranked #2 LSP) CEO John Fennelly to mark Lionbridge’s 40 years of service to the industry. As usual, we keep it informal on Nimdzi LIVE!, and encourage you to bring your questions and comments. This is your opportunity to join LIVE in a conversation with these two well-known industry leaders. 

About Nimdzi Live: 

There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand. 

Would you like to be a guest on Nimdzi Live? Or you know somebody who should? DM Tucker or reach out to [email protected] so we can coordinate!

#lionbridge #liox #john #fennelly #renato #beninatto #technology  #livestream​ #localization​ #l10n​ #translation​ #i18n​ #internationalization​ #linkedin​ #facebook​ #youtube​ #howto​ #xl8 #translation #translator #interpreter #interpreting #interpretation #translators #LSP 

Music used in this stream is fully licensed by Nimdzi Insights: 

Wasted Education (Blue Topaz): Adobe Stock License ASLC-1212CEAC-21B4264EF6

Grifting in Vegas (Kit and the Calltones): Adobe Stock License ASLC-1212CF4A-72A527808F

Funky Mood: ASLC-12AFE84A-5ED0E7C577
Way out of sight: ASLC-12AFE8AA-7C4063CA04

Get Up and Get Up: ASLC-12AFE8F6-C367C2DA8E

Real Stuff: ASLC-12AFE922-DA2CAF25FF

Beauty Funky: ASLC-12AFE95F-A5D43CB15F

Spanish Rumba: ASLC-12AFE9EB-02CE1C7C30

May I Have This One: ASLC-12AFEA0C-58238F80C0

Zimbabwe Sunset: ASLC-12F3E80C-400E160240

Speaking of Africa: ASLC-12F3E9AE-91F3F49CAF

Blockchain and Cryptocurrencies: What's it all about? For those of us in language services, these are areas with plenty of new concepts to wrap one's head around. What's real? What's hype? Why should we know about it? In this show, we'll be taking a look at Blockchain from the perspective of the translation industry, including linguistic aspects as well as possible impacts on the profession. 

Today is a treat because we are recording this episode live during APAC time-zones instead of the typical USA-centric scheduling. Joining us are Lucrecia Jarab, COO of Translation Back Office based in Ho Chi Minh City, Scott Jackson, Language Specialist for Translation Backoffice from Cordoba, and Yoko Chiba, COO of CRESTEC who is based in Tokyo.

Translation Back Office is here to facilitate Global Communications between Cultures and Peoples. We are one of the largest outsourcing partners of the language services industry with 150 in-house staff members in 5 different offices spanning the globe, allowing us to operate 24*7 and support almost any language and their dialects around the world. We offer localization, translation, engineering and DTP outsourcing, as well as Project Managers (Managed Services) to help your business grow and deal with peaks and valleys.

Crestec is a world-class language service provider. CSA Research ranks Crestec as a global top 5 LSP in the technology sector and global top 6 in the manufacturing sector. Headquartered in Japan with a network of over 18 sites in the US, Europe and Asia, we offer a one-stop comprehensive solution for global communications from marketing content creation and technical writing to localization, printing, and studio/shooting production.

About Nimdzi Live: 

There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand. 

Would you like to be a guest on Nimdzi Live? Or you know somebody who should? DM Tucker or reach out to [email protected] so we can coordinate!

#blockchain #crypto #cryptocurrencies #NFT #technology  #livestream​ #localization​ #l10n​ #translation​ #i18n​ #internationalization​ #linkedin​ #facebook​ #youtube​ #howto​ #xl8 #translation #translator #interpreter #interpreting #interpretation #translators #LSP 

Music used in this stream is fully licensed by Nimdzi Insights: 

Wasted Education (Blue Topaz): Adobe Stock License ASLC-1212CEAC-21B4264EF6

Grifting in Vegas (Kit and the Calltones): Adobe Stock License ASLC-1212CF4A-72A527808F

Funky Mood: ASLC-12AFE84A-5ED0E7C577
Way out of sight: ASLC-12AFE8AA-7C4063CA04

Get Up and Get Up: ASLC-12AFE8F6-C367C2DA8E

Real Stuff: ASLC-12AFE922-DA2CAF25FF

Beauty Funky: ASLC-12AFE95F-A5D43CB15F

Spanish Rumba: ASLC-12AFE9EB-02CE1C7C30

May I Have This One: ASLC-12AFEA0C-58238F80C0

Zimbabwe Sunset: ASLC-12F3E80C-400E160240

Speaking of Africa: ASLC-12F3E9AE-91F3F49CAF

Design-stage localization is a powerful way to continuously release fully localized products like mobile apps, web apps, and games. Because just like localization, design shouldn’t be an afterthought but an integral part of the product development process. Admittedly, it requires change and a shift in the way you work. But with the right mindset, tools, and implementation the results can be game-changing.

In this episode, we explore the intersection of user-design and localization with our guests Niklas Hisinger, Senior Customer Success Manager at Lokalise and Romain Dahan, Product Manager at Withings.

About Nimdzi Live:
There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.

Would you like to be a guest on Nimdzi Live? Or you know somebody who should? DM Tucker or reach out to [email protected] so we can coordinate!

Africa is a continent rich with diverse cultures and over 2,000 languages spoken by various ethnic groups.  Exploring these dynamics is exciting, but also presents unique challenges for organizations seeking to localize their products, content, and services for African countries. 

An Accra-based LSP called Bolingo Consult has been working on a Localization Africa project with the goal of generating African country guides that can be used as a point of entry into the continent. So far, guides have been developed for Ghana, Benin, Burkina Faso, and Cameroon. 

Today, we will explore the vision behind this country-by-country research from Bolingo Consult and throw light on the key features of the guides.

Joining us to do so is our guest, Ady Namaran Coulibaly. Ms. Coulibaly is a language professional and holds a Master of Arts in Conference Interpreting from the Advanced School of Translators and Interpreters (ASTI) in Buea, Cameroon. 

Having provided interpretation and translation services for top businesses and organizations across Africa, including working with the African Union Commission, Ady co-founded Bolingo Communications and Media Consult, a fast-growing LSP based in Ghana and the power behind the African Localization Guides. She’s down-to-earth and committed to continuous learning and personal development. Lately, her favourite hobby has been hosting Africa’s LSP Podcast, which I personally subscribe to on Spotify, though I’m sure it is available elsewhere. 

About Nimdzi Live: 

There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand. 

Would you like to be a guest on Nimdzi Live? Or you know somebody who should? DM Tucker or reach out to [email protected] so we can coordinate!

Music: 

Wasted Education (Blue Topaz): Adobe Stock License ASLC-1212CEAC-21B4264EF6

Grifting in Vegas (Kit and the Calltones): Adobe Stock License ASLC-1212CF4A-72A527808F

Funky Mood: ASLC-12AFE84A-5ED0E7C577
Way out of sight: ASLC-12AFE8AA-7C4063CA04

Get Up and Get Up: ASLC-12AFE8F6-C367C2DA8E

Real Stuff: ASLC-12AFE922-DA2CAF25FF

Beauty Funky: ASLC-12AFE95F-A5D43CB15F

Spanish Rumba: ASLC-12AFE9EB-02CE1C7C30

May I Have This One: ASLC-12AFEA0C-58238F80C0

Zimbabwe Sunset: ASLC-12F3E80C-400E160240

Speaking of Africa: ASLC-12F3E9AE-91F3F49CAF