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Grabbing someone's attention in marketing is critical, you only have a few seconds. Some people say 3, others 8! That's not long. Don't waste it by just putting your job title in your headline, as that may be very interesting to you and your ego, but it's not to your prospects. Think of it like having a shop! It's the signage and the window display that will entice you in. We will show a winning formula to get an attention-grabbing headline so more prospects will venture into your 'shop'. Then we will look at your 'window' display next.
So why should you be investing time with LinkedIn? Isn't this just a recruiting platform or just another one of those social media platforms that I don't have the time nor the inclination to learn how to use? This is an overview of what it's all about. The B2B marketing side of the Platform which is called 'Sales Navigator' and why this is important to help you target the right people.
This is the first of our weekly Podcasts showing you how to get more business using the LinkedIn platform.
Simple, practical advice in 10 minutes. I hope you enjoy.
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