Smartlinks are a great resource that should be used by every B2B marketer to encourage engagement with your messages and also be able to monitor the interaction. 

What's a Company Page, why do I need one and what's the benefit? Lisa and Ian chat today about why they are important and why you need one. 

How and why do you build high quality and relevant 1st connections. Connecting the right target market people with who you can engage. Join Lisa and myself to show you how. 

How do you build credibility? What is good and engaging content and if you don't have lots of time, which most of us don't, how you can re-purpose what you already have to get the maximum exposure?

Mixing things up a bit this week as I am joined by Katy who is our Programme Manager. Katy looks after clients on a day to day basis and shares her tops tips on using Sales Navigator filters and narrowing down on the best keywords to use. 

The more specific you make your target, the more relevant the interaction with these prospects and the higher your conversion rates. This will help you to speak in the language that they use and also be seen as more of an expert in their field. You should invest considerable time, effort and resource in making sure you target effectively. 

Often overlooked, at the base of your LinkedIn profile are the Recommendations and Endorsements. Why are these so important as a source of external verification. 

Why is it important to use Keywords and how do I use them. Focus on your keywords as the solution to the potential problem that your prospect is facing. Use the words that would resonate with them. The more niche the words, the more likely you are to be found in searches. Keep the keywords authentic and in line with your personality. Be yourself as everyone is else is taken!

Now you grabbed your prospects attention, it's time to write a ridiculously good summary to generate interest. We will give you 6 tips on how to write a great summary that grabs your prospects attention and creates a desire for them to take some kind of action. 

Getting the basics sorted first. Your profile needs to look great, so prospects are inspired to interact. Here are some quick and simple tips to help you get an 'All-Star' profile. You don't want to stop your prospects journey to becoming a client if you have missed getting these basics right.