This year feels different. The economy is uncertain, consumer and employee demands are shifting, AI and technology as a whole are front and center. We can't just repeat last year's plan - we need to adapt. Join Bill and Bruce in this episode as they share their planning thoughts and process for 2026. This includes understanding the environment, strategic planning, marketing & lead generation, operational efficiency, as well as key considerations with sales and gross product. Spending time on a plan now will allow you to work the plan going forward...and allows you to proactively think through "what if" scenarios