A great marketing strategy is to develop a brand ambassador program especially if you do not have much of a marketing budget when you launch your business. What your company can expect from brand ambassadors are people who are positively representing the brand in an authentic and consistent way. This could mean sharing or creating content, leaving online reviews, engaging on social media and in their networks, and contributing value that extends your word of mouth marketing strategy.   If you are limited on your advertising budget, learn how to launch a brand ambassador program!