Are you looking to make a career move in the facility services industry and interested in finding your dream marketing job? 

In this episode of the Facility Management Marketing Podcast, hosted by Javier Lozano, Jr, you will gain a comprehensive understanding of the job search process and how to achieve career advancement in the field of facility management marketing.

From determining when to start looking for a new opportunity to strategies that will make you standout as a top candidate, this episode will provide valuable insights and tips to help you stand out as a top candidate. 

Learn how to effectively showcase your skills and experience, and what employers are looking for when it comes to finding the right marketing professional for their company.

This episode is a must-listen for anyone who wants to take their facility services marketing career to the next level. Whether you're just starting out or looking for a change, the information covered in this episode will give you a competitive edge and help you land your dream marketing job in the facility services industry. 

Don't miss out on this opportunity to learn from the expert, Javier Lozano, Jr.

In this episode of the Facility Management Marketing Podcast, we dive into the importance of lead segmentation and how it can take your IFM marketing strategy to the next level. Not every lead is the same, and not every lead source is equal. However, many facility management and property management companies don't take the time to figure out which lead sources are delivering the most high-quality leads that eventually convert into closed-won business.

This episode will teach you how to take a data-driven approach to lead segmentation by breaking down leads into different channels, and then analyzing which marketing qualified leads (MQLs) turn into sales qualified leads (SQLs) and eventually customers. By doing this, you'll be able to predict your most successful lead generation and demand generation channels, allowing you to make informed decisions about how to allocate your marketing resources.

With a CRM like Hubspot, lead segmentation is easily implemented and can provide valuable insights into the performance of your marketing channels. Don't miss out on this opportunity to take your IFM marketing strategy to the next level and maximize your marketing ROI. Tune in to the Facility Management Marketing Podcast now and learn how to make the most of your marketing efforts.

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. delves into the world of lead segmentation and how it can take your marketing strategy to the next level. 

By understanding which channels deliver the highest quality leads, you can focus your efforts on the areas that are most likely to convert into closed-won business. 

Learn how to implement this approach for your IFM or Property Management company and gain a competitive edge in the industry. 

With a simple CRM like Hubspot, you can easily manage and analyze your data to make informed decisions about your marketing strategy. Don't miss this valuable episode and take your marketing efforts to the next level.

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares his expert insights on creating SEO-friendly content that positions your IFM business as the authority in your industry. 

With a 7-step framework, you'll learn how to create content that improves your search engine rankings and helps your business understand the value of a hyper-focused Go-To-Market (GTM) content strategy. 

Whether you're just getting started with content marketing or looking to take your efforts to the next level, this episode is a must-listen for any Facility Management company looking to grow its business.

As Javier explains, the first step to achieving a marketing leadership position is to have a conversation with your leader about your goals as a marketing professional. He will share tips on how to express your aspirations and objectives, and how your leader can help you achieve them.

Once you have that conversation, the next step is to start thinking about doing more in your company. Javier will teach you how to take on responsibilities that align with the job you are aiming for, even if you are not getting paid more. By positioning yourself as a top candidate who is committed to achieving success, you will increase your chances of getting that promotion.

In addition to this, Javier will also discuss other options that can help you gain the necessary skills and experience to advance in your career, such as having a side hustle, running ads on social media or Google, and implementing an SEO or content marketing strategy. By stepping out of your comfort zone, you will not only gain new skills but also learn how to manage your time while growing the business goals.

Listen to the Facility Management Marketing Podcast to gain valuable insights and strategies for advancing your marketing career in the Facility and Property Management industry. With Javier's expert guidance, you'll be able to achieve your goals and grow your career in 2023.

Javier will explain, one of the keys to producing irresistible content is to focus on your ideal customer profile (ICP). In this podcast, he will share actionable insights on how to create content that speaks directly to your ICP, whether it's blog posts, LinkedIn posts, or even a podcast.

First, Javier will discuss the importance of understanding your ICP and what they are looking for in terms of content. He will share strategies for researching your audience and discovering their pain points, interests, and goals.

Next, he will teach you how to create content that addresses your ICP's pain points and interests, and how to use storytelling and other techniques to make your content more engaging. He will also explain how to use data and analytics to measure the effectiveness of your content and make data-driven decisions.

Listen to the Facility Management Marketing Podcast to gain valuable insights and strategies for creating content that stands out in a crowded market. With Javier's expert guidance, you'll be able to create irresistible content that resonates with your ideal customers and drives business growth.

Facility Management Marketing Podcast, is the ultimate resource for IFM professionals looking to create irresistible content that stands out in a crowded market. Hosted by marketing expert Javier Lozano, Jr., this podcast is dedicated to sharing strategies and tactics for creating content that resonates with your ideal customers and drives business growth.

Welcome to the Facility Management Marketing Podcast, the ultimate resource for IFM professionals looking to grow their business in 2023. Hosted by marketing expert Javier Lozano, Jr., this podcast is dedicated to sharing strategies and tactics that will help you increase sales and grow your facility services company.

As Javier will explain, one of the most effective ways to grow your business is by producing valuable content that encourages customers and prospects to engage and share. In this podcast, he will discuss the different types of content that can be used to achieve this goal.

First, he will talk about the importance of creating content that is private to your customers and provides them with a value-add for becoming a customer of your IFM business. This can include exclusive offers, industry insights, or behind-the-scenes content that is not available to the general public.

Next, Javier will discuss how to create content that educates and encourages prospects to engage with your business. This can include blog posts, podcast episodes, and social media posts that are designed to be shared and commented on. He will also discuss the importance of creating content that is easy to share internally, such as blog posts that can be passed along to co-workers.

Listen to the Facility Management Marketing Podcast to gain valuable insights and strategies for creating content that encourages engagement and drives sales. With Javier's expert guidance, you'll be able to take your content marketing to the next level and achieve your business goals.

As Javier explains, every IFM company should have an email marketing strategy that is set on autopilot. In this podcast, he will share the 3 important layers of email communication that your company can implement to maximize your conversion rates.

First, Javier will discuss the importance of creating a series of initial communication and sales emails, which will help your sales team communicate with leads quickly, when they're most engaged. Next, he will explain how to use a welcome series of emails to move leads further down the sales funnel. Finally, he will teach you how to use nurture emails to keep leads engaged and interested in your business, so that they know who to contact when they are ready to buy.

Tune in to the Facility Management Marketing Podcast to gain valuable insights and strategies for optimizing your email marketing campaigns and converting leads into paying customers. With Javier's expert guidance, you'll be able to take your email marketing to the next level and achieve your business goals.

Facility Management Marketing Podcast, helps facility and property service companies navigate the world of email marketing and other marketing strategies. Hosted by marketing expert Javier Lozano, Jr., this podcast is the go-to resource for IFM professionals looking to optimize their email marketing strategies and convert leads into paying customers.

Looking for expert insights and strategies for marketing in the facility management industry? Look no further than the Facility Management Marketing Podcast! Hosted by marketing leader Javier Lozano, Jr., this podcast is the go-to resource for facility management professionals looking to stay competitive in today's market, even during tough economic times.

As we all know, the current recession has forced many companies, including facility management companies, to make cuts in various departments - including marketing. However, as Javier will explain, cutting back on marketing efforts is not the answer. Instead, he will share actionable strategies for doing more with less, from budget to staff. He will also teach you how to track and measure key performance indicators (KPIs) that directly impact revenue, so you can get as close as possible to revenue.

If your marketing plans fail, don't worry. Javier will teach you how to fail fast and pivot quickly, so you can stay ahead of the competition. He will also stress the importance of not cutting back on your marketing efforts during recession, this is the time to gain transaction and separate yourself from the competition.

Tune in to the Facility Management Marketing Podcast to gain valuable insights and strategies for driving revenue and separating your company from the competition. With Javier's expert guidance, you'll be able to navigate the challenges of a recession and stay competitive in today's market.

As a facility services professional, you know that running a successful business requires staying on top of a wide range of tasks and responsibilities. 

Marketing is just one piece of the puzzle, but it's a crucial one – especially in today's competitive business environment. If you're a solo marketing professional working for a facility services company, you may feel overwhelmed at times by the demands of your job. But don't worry – in this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares his expert tips for maximizing the efficiency of your solo marketing team. 

By following these strategies, you can streamline your marketing efforts and make the most of your time and resources. 

From prioritizing tasks and delegating where appropriate, to using tools and technologies that help automate marketing processes, Javier will show you how to get the job done right. 

Whether you're just starting out in facility services marketing or you're a seasoned pro looking for ways to improve your efficiency, you won't want to miss this valuable episode.