In copywriting, your CEOs personal opinion (or non-marketers) doesn't matter. It's all about what resonates with your target market. 

So, ignore their personal preferences and base your copy choices on research. Put your new copy in front of your market and see what they think. 

It doesn't matter if you think it's too negative, too long, too short, or doesn't sound right. What matters is whether it converts. 

Tune in to this episode of the Facility Management Marketing Podcast to learn more about why non-marketing colleagues’ opinion doesn't matter when it comes to creating copy that converts.

In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares a 7-step ad copy framework that can help facility and property management companies create high-converting ad copy. 

The framework includes seven questions that businesses should ask themselves to ensure their ads and content are effective in attracting and converting the right audience. 

The questions range from whether the ad is attracting the right audience to whether it provides a reason for prospects to act immediately. 

By answering "yes" to all of these questions, your ad can form a persuasive argument that will drive conversions and increase ROI. 

Tune in to this episode to learn more about the 7-step ad copy framework and how you can apply it to your facility and property management company's advertising strategy.

In this podcast episode, I share insights and strategies for measuring the impact of your facility services brand on social media and beyond. 

By tracking four key metrics, you can gain a better understanding of how well your brand is resonating with your target audience.

The first metric to consider is Branded Search Volume, which tracks how many people are searching for your brand name. Some simple and free tools to use are Google Ads, Google Trends, and Google Analytics. 

The second metric is Brand Mentions, which monitor how often your brand is mentioned online. The best tool is using Google Alerts.

Direct Website Traffic is another important metric to track, as it can indicate whether your brand is becoming more well-known and trusted. You can monitor this metric using Google Analytics. 

Finally, Social Media metrics like followers, engagement rates, and reach can also provide insights into how well your brand is performing on social media platforms.

With the help of tools like Hootsuite or Sprout Social, you can easily track these metrics and make adjustments to your social media strategy accordingly. 

Tune in to the Facility Management Marketing Podcast to learn more about measuring your brand's impact and optimizing your marketing efforts for success.

A comprehensive guide for facility and property service providers who want to increase their sales and grow their business using LinkedIn. 

In this episode, Javier walks through 14 proven steps to improve your LinkedIn profile and generate new business for your facility management company.

From cleaning up your LinkedIn profile to creating daily content, and using  Calendly to start booking appointments.

The podcast also provides tips on directing people who ask questions to your training link and the importance of doing so to generate new leads for your business. The episode emphasizes the need to create a strong personal brand on LinkedIn and how it can impact your business's growth.

By following the steps outlined in this podcast, you'll learn how to leverage LinkedIn to boost your facility and property service sales and increase your business's success. 

Tune in to the Facility Management Marketing Podcast to discover more effective strategies to improve your facility management business's marketing and sales.

In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. explores the transition from lead generation to demand generation for facility management companies. 

With a focus on sustainable growth and success, Lozano shares three effective strategies for making the switch. 

The first strategy is a shift in mindset, emphasizing the importance of quality over quantity when it comes to leads. 

The second strategy involves tracking and analyzing metrics to better understand what works and what doesn't in terms of demand generation. 

Finally, he’ll discuss practical steps to implement demand generation tactics that will help your facility management company stand out and attract high-quality leads. 

Whether you're a marketer or business owner in the FM industry, this episode provides valuable insights and actionable tips for taking your lead generation efforts to the next level. Tune in now to learn how to make the transition to demand gen and set your FM company up for long-term growth and success.

In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. dives into why CMOs (Chief Marketing Officers) are becoming the future CEOs (Chief Executive Officers) of facility management companies. With the industry evolving rapidly, there's a growing demand for CMOs who possess a wide range of skills and expertise, from marketing and sales to leadership and strategic thinking.

Javier shares insights and strategies for CMOs looking to advance their careers and position themselves for leadership roles. He also discusses the importance of building a strong personal brand and creating a culture of innovation within the company.

Listeners will gain valuable insights into the changing landscape of facility management and the growing role of marketing in driving business growth. Whether you're a CMO looking to take the next step in your career or a facility management professional interested in staying ahead of industry trends, this episode is a must-listen.

In this episode, we’ll be discussing the top 3 branding strategies that can help differentiate your company and drive growth.

The first strategy is to define your company strategy. Understanding your company's mission, values, and goals is critical in developing a unique brand identity that resonates with your target audience.

The second strategy is positioning, which involves identifying your company's unique selling proposition and how it differentiates you from your competitors. By highlighting your strengths and the benefits you offer, you can position your company as the go-to choice in your market.

The third strategy is messaging, which involves crafting a clear and consistent message that effectively communicates your brand identity, value proposition, and unique selling points. By using the right language, tone, and style, you can create a powerful brand message that connects with your target audience and inspires them to take action.

By implementing these three branding strategies, you can differentiate your company and establish a strong brand identity that resonates with your target audience, ultimately driving growth and success in the facility services industry. 

Tune in to this episode of the Facility Management Marketing Podcast to learn more.

host Javier Lozano, Jr. shares the top 6 strategies for effective distribution of your content.

From social media platforms like Twitter, LinkedIn, Instagram, and Facebook groups to community forums like Reddit and private networks like Slack and Discord, learn how to reach your target audience and drive engagement with your facility management content.

With these proven distribution ideas, you'll be able to maximize your content's visibility and impact, ultimately driving growth and success for your facility management business. 

Tune in now to take your content distribution game to the next level

In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares seven proven LinkedIn Dark Social strategies that will help you win new business and boost growth in the industry.

The strategies include developing a strong company culture, adopting the right mindset, tracking and measuring your efforts, encouraging and enabling your team, incorporating gamification, effectively marketing and hiring talent, and being led by strong leadership.

Javier dives deep into each strategy, sharing practical tips and real-world examples that you can use to take your LinkedIn presence to the next level. By implementing these proven strategies, you can increase your visibility, grow your network, and win new business on the world's largest professional networking platform.

If you're ready to take your Facility and Property Management business to the next level on LinkedIn, this episode is a must-listen. Don't miss out on these valuable insights and practical tips that can help you achieve success and drive growth in the industry.