Learn how to craft effective email subject lines that can help improve your open rates and engagement with your target audience. By swiping these formats, you can create subject lines that appeal to your audience's interests, needs, and pain points.

This podcast episode covers the subject line formats with a range of strategies, including providing reasons for taking action, overcoming obstacles, revealing secrets, making predictions, and using urgency to encourage action. Javier emphasizes the importance of researching your target audience and testing different subject lines to see what resonates with them.

If you want to improve your email marketing game and increase your open rates, this episode is a must-listen. 

Tune in to the Facility Management Marketing Podcast to learn how to create subject lines that drive engagement and conversions.

Have you thought about the crucial marketing aspect of brand versus demand? 

While brand matters, too many Facility and Property Management founders make the mistake of focusing solely on building a brand when launching a business. 

Instead, your first job should be to create demand for your product or service by focusing on getting people to buy from you. 

In this episode, we'll dive into the importance of nailing your product before worrying about building a brand and how brand considerations can quickly become irrelevant without generating revenue. 

Join us as we explore the difference between getting people to buy from you versus getting people to know about you, and why it matters for businesses under 10 million dollars in revenue.

 Don't miss out on this important discussion that will help you focus your efforts and increase your chances of success. Tune in to the Facility Management Marketing Podcast now!

Creating a unique selling proposition (USP) for your facility management business can be difficult. Plus, with so many players in the industry, it can be challenging to differentiate yourself and stand out from the competition. 

You’ll learn a proven, step-by-step system on how to create an irresistible offer that will attract potential clients and make your FM or PM business the obvious choice.

From identifying your target audience to determining your unique value proposition, you’ll learn everything you need to know to create a compelling USP that resonates with your ideal customers. 

In addition, you’ll get access to some simple tips on crafting effective marketing messages and offers examples of successful USPs from another industry that you can adapt to fit your facility management business.

If you're struggling to generate leads and close deals, this episode is a must-listen. 

By the end, you'll have a clear understanding of how to create an offer that sets your business apart and drives revenue growth. 

Tune in now to learn how to create a unique selling proposition that will make your facility management business stand out in the crowd.

There is a messy reality of building and growing a business, from $0 to $125mm in revenue. If you take the time to look under the hood of various companies, you’ll quickly realize that every facility management business goes through chaos. 

They are all messy, and dramatic, and have their own dumpster fires on a daily basis. Even businesses that seem buttoned up have their own struggles. 

In this podcast, Javier shares his insights on the messy 90% of building a business from scratch, which isn't always talked about on social media.

He advises listeners not to let their perception of others occupy mental space, as it is not productive. Instead, he encourages them to keep waking up every day and working on cleaning their own house. 

By acknowledging the chaos and messiness of the business world, this podcast helps facility management professionals stay grounded and focused on the hard work required to build and grow their businesses.

The marketing landscape is constantly evolving, and it's crucial to stay up-to-date with the latest trends. 

Here are four key strategies to keep in mind in 2023.

Be human: People connect with other people, not with brands. Show your brand's human side by being relatable, authentic, and empathetic. Use language that is conversational and easy to understand.

Write like you speak: Ditch the corporate jargon and speak in a language that your audience can relate to. Use a tone that matches your brand's personality, and write as if you are having a conversation with your audience.

Create lifelike, less-scripted videos: Video is a powerful medium for storytelling. Create videos that showcase your brand's personality and authenticity. Avoid over-scripting and focus on capturing the essence of your brand and message.

Feature humans in your ads: People connect with people. Incorporate real people in your advertisements, and showcase their stories. This humanizes your brand and makes it more relatable to your target audience.

It's important to remember that all marketing is human to human. By focusing on being more human in your marketing efforts, you can build stronger connections with your audience and ultimately drive more business. 

Tune in to this episode of the Facility Management Marketing Podcast to learn more about how to implement these strategies in your marketing efforts.

There are 6 common sales activities and mistakes that will have a negative impact on your Facility Management’s marketing efforts. 

The number one mistake? Talking too much.  

Plus, it’s critical to ask questions and listen to your prospects, rather than simply telling them about your product or service. 

Other sales mistakes to avoid include discussing other customers, focusing too much on features and benefits, and over-explaining your process. 

Instead, salespeople need to ask open-ended questions and truly listen to the answers. 

By doing so, you can gain a deeper understanding of your prospects' needs and tailor your marketing efforts accordingly. 

Tune in for more tips on how to avoid these common sales mistakes and improve your marketing strategy.

In this episode, you’ll learn four landing page tips that can help increase your sales.

Your landing page should have a clear and intriguing header/subheader. This will help grab the attention of your visitors and make them want to learn more about what you are offering.

By using social proof, it will help humanize your product or service. This can be in the form of testimonials, reviews, or case studies. Make sure that the social proof is placed above the fold, so it's visible to your visitors without them having to scroll down.

You can also include "curtain language" to entice your visitors. This means teasing your offer in a way that makes them curious and interested. Use words like "secret" or "limited-time offer" to create a sense of urgency and exclusivity.

Finally, you want to make it easy for your visitors to buy. This means having a clear call-to-action button that stands out on the page, and making the checkout process as simple as possible. Don't make your visitors jump through hoops to make a purchase, or they may abandon their cart.

By implementing these landing page tips, you can increase your chances of converting visitors into customers. Remember, your landing page should be designed to make the buying process as easy and enjoyable as possible for your potential customers. Stay tuned for more valuable tips on the Facility Management Marketing Podcast.

There are two main strategies for growing and succeeding in the facility management industry: building a marketing team and building a media company. 

In this episode, Javier explores the benefits and drawbacks of both approaches and helps you decide which strategy is the right fit for your company’s specific goals and needs. 

Whether you're looking to expand your reach, generate more leads, or increase your revenue, you’ll learn practical tips that can help you make the best decision for your IFM or Property Management business. 

With years of experience in the facility management industry, Javier offers a unique perspective and actionable advice that can help you achieve sustainable success and profitability. 

Tune in to learn more about each approach and which one may be the right choice for your business.

In the Facility Management industry, growth and profitability are crucial for success. 

In this podcast, host Javier Lozano, Jr. shares his 9-Step System for unlocking revenue growth and achieving sustainable profitability.

From understanding your market to optimizing your sales funnel, this system covers all aspects of revenue growth for Facility Management businesses. By following these 9 steps, you'll be able to identify opportunities for growth, improve your sales processes, and achieve long-term success in the industry. 

Whether you're just starting out or looking to take your Facility Management business to the next level, this podcast is a must-listen for anyone looking to increase revenue and drive profitability. 

Join us as we dive deep into the strategies, tactics, and best practices that will help you unlock the full potential of your Facility Management business.

Looking to create presentations that captivate and engage your FM audience? In this episode, Javier Lozano, Jr. shares four proven strategies for crafting compelling presentations that achieve your objectives. 

From understanding your audience to incorporating storytelling and visuals, you'll learn practical tips and techniques for creating presentations that leave a lasting impact. 

Whether you're an IFM Sales leader looking to pitch a new service or a Marketing executive seeking to communicate key messages to stakeholders, this episode is a must-listen. 

Tune in now to start creating more effective and engaging presentations.