My guest today is Barry Caponi, Principal and Founder of Caponi Performance Group. Barry is an author, trainer, sales consultant and a damn good guy.
Barry is a wealth of knowledge about the best ways to set appointments with decision makers. He shares some of the mindsets and skills that are necessary to become a kick ass appointment setter. Barry’s stuff is NO BS!
The book we referenced, Influence: The Psychology of Persuasion, by Robert Cialdini is a must-read for business people and entrepreneurs who want to know about prospect motivation. You can find it here, on the No BS Sales Recommended Reading List.
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