The legal landscape is undergoing a seismic shift. Traditional practices are giving way to innovative solutions powered by Artificial Intelligence (AI). This transformation is spearheaded by forward-thinking professionals like Reena SenGupta, who famously quipped, "Take your Chief Information Officer (CIO) out of the basement." It's an apt metaphor for the current state of legal technology, suggesting that IT leadership should be at the forefront of strategic decision-making rather than relegated to mere support roles.

Law firm branding, how to avoid 14 key mistakes from your target audience and client's experience. To your client's user experience.

Law firms need to establish their reputation, attract clients, and differentiate themselves from competitors. However, there are several common mistakes that law firms make when it comes to branding. 

Listen to this list isn't extensive and there are more aspects to branding within a law firm. These are the most common mistakes I find when speaking with a law firm, who are looking to improve its brand.

In the last few weeks, we have seen several social media posts where people have said ‘you shouldn’t post this or ‘This is not appropriate content to share.

Social media can be a bit of a minefield to navigate, with some much content out there it can be easy to simply chuck anything up and wish for the best. I want to make it easy for people in the legal sector to share their content without the fear of upsetting someone.

Listen to my 6 sins to help keep your social media content on the straight and narrow. Of course, you can go outside these areas but remember the golden rule of social media. Once it is out there, there is no taking it back!

Marketing yourself on social media can be tricky, especially if you’re in a profession like law where you need to maintain a certain level of decorum and professionalism. But branded content doesn’t have to be all business, all the time. 

In fact, some of the best personal branding is done with a touch of personality. Here are some tips on how to brand yourself as a lawyer on social media.

If you found this audio blog useful do share it with your friends and colleagues in the legal sector.

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