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Listen now and challenge the way you think about strategy—are you building something truly different, or just slightly better?
Summary Keywords#Strategy #CompetitiveAdvantage #Leadership #BusinessGrowth #Innovation #Differentiation #OperationalExcellence #EnterpriseExcellence #AI #MarketPositioning
Episode SummaryIn this episode, Alex Smith challenges conventional thinking on strategy and explains why most businesses get it wrong. He shares a practical approach to creating true competitive advantage—by focusing on uniqueness, not incremental improvement. This is a must-listen for leaders looking to move beyond “better” and build something truly different.
Episode Links:
Youtube: https://youtu.be/6a6KAqi7Tx0
Enterprise Excellence Group:https://enterpriseexcellencegroup.com.au/podcast
Three Quotes
“The perfect business is one with very high demand and very low supply.” [00:14:00]
“Any attempt to become better than your competitors will only make you more similar to them.” [00:16:00]
“Strategy isn’t about solving customer problems—it’s about creating needs that didn’t exist before.” [00:22:00]
ContactsConnect with Brad on LinkedIn https://www.linkedin.com/in/bradjeavons/
. Call him on 0402 448 445 or email him at [email protected].
Connect with Alex Smith on LinkedIn and via his website: https://basicarts.org/welcome
To learn more about what we do, visit https://enterpriseexcellencegroup.com.au/
Thanks for your time, and thanks for helping to create a better future.
To learn more about what we do, visit https://enterpriseexcellencegroup.com.au/
Thanks for your time, and thanks for helping to create a better future.
By Brad Jeavons5
11 ratings
Listen now and challenge the way you think about strategy—are you building something truly different, or just slightly better?
Summary Keywords#Strategy #CompetitiveAdvantage #Leadership #BusinessGrowth #Innovation #Differentiation #OperationalExcellence #EnterpriseExcellence #AI #MarketPositioning
Episode SummaryIn this episode, Alex Smith challenges conventional thinking on strategy and explains why most businesses get it wrong. He shares a practical approach to creating true competitive advantage—by focusing on uniqueness, not incremental improvement. This is a must-listen for leaders looking to move beyond “better” and build something truly different.
Episode Links:
Youtube: https://youtu.be/6a6KAqi7Tx0
Enterprise Excellence Group:https://enterpriseexcellencegroup.com.au/podcast
Three Quotes
“The perfect business is one with very high demand and very low supply.” [00:14:00]
“Any attempt to become better than your competitors will only make you more similar to them.” [00:16:00]
“Strategy isn’t about solving customer problems—it’s about creating needs that didn’t exist before.” [00:22:00]
ContactsConnect with Brad on LinkedIn https://www.linkedin.com/in/bradjeavons/
. Call him on 0402 448 445 or email him at [email protected].
Connect with Alex Smith on LinkedIn and via his website: https://basicarts.org/welcome
To learn more about what we do, visit https://enterpriseexcellencegroup.com.au/
Thanks for your time, and thanks for helping to create a better future.
To learn more about what we do, visit https://enterpriseexcellencegroup.com.au/
Thanks for your time, and thanks for helping to create a better future.

49 Listeners