Zach talks how new UA football coach Jedd Fisch is putting in a Masterclass around storytelling a culture and brand change. Plus the reasons why a new aerospace company came to Tucson and what it tells us about ourselves. And, ASU President Dr Crow visits to talk about expanding educational and economic opportunity for Arizonans and Americans, civil discourse and trust in our institutions, the renaming of the film school after Sydney Poitier, and more.