In this episode of 'No Fixed Agenda,' the fellas are joined by Braden Williams, marketing manager for Monster Energy's Reign division. He discusses branding strategies and social media that helped get the brand off the ground. We talk about Braden's journey from intern (for Jeff) to a pivotal role in marketing.
Key topics include social media branding, athlete endorsements, and event-based marketing initiatives. Braden and Jeff dive into nostalgic and humorous recollections from their time working together. Stories involve quirky office dynamics, memorable characters and humorous incidents involving a unique masseuse and the U.S. Marshals. This episode blends professional insights with amusing anecdotes for a thoroughly entertaining listen.
00:00 Introduction to the No Fixed Agenda Podcast
00:35 Meet Brandon Williams: Marketing Manager for Monster Energy
01:25 Braden's Career Journey: From Intern to Marketing Manager
01:56 The Evolution of Rain: A Deep Dive into Branding and Marketing
04:53 Nostalgic Stories and Lessons Learned
06:07 Braden's Early Career and Mentorship
16:15 From Oakley to Monster: Career Highlights
20:45 The Branding Strategy Behind Rain and Monster
32:25 Reflecting on Brand Marketing Challenges
32:50 Launching the Brand with Monster and Coca-Cola
33:05 Inside the Canning Facility
34:27 The Intricacies of the Canning Process
36:01 Marketing Stunts and Brand Launch
39:13 Social Media Struggles and Strategies
44:53 Fitness Influencers and Athlete Selection
53:47 Traveling for Brand Promotion
01:03:19 Memories and Anecdotes from the Past
01:06:08 Conclusion and Final Thoughts