This is going to be another instant traction episode.
** I do like Sbarro Pizza.
** The World's Most Valuable Luxury Brand.
** Louis Vuitton.
** He left home at 13 and arrived in Paris at age 16.
** I'm not a mapmaker. I'm no cartographer.
** Why did it take him 3 years?
** You are destroying the French language.
** Louis didn't have MapQuest on his phone.
** He's not making packing boxes. He's making luggage.
** He was learning the trade and the industry.
** What is it Francie-Pants?
** At age 32 he was appointed official box maker to Eugenia, wife of Napoleon III.
** In 1854 he opened his own shop in Paris.
** His uvp was knowing how to make luggage to pack high fashions and fragile objects.
** In 1858 he introduced the rectangular shaped trunk.
** Did you say zoot case?
** Before this, trunks were dome shaped.
** Transportation was changing and there was more of a need for efficient packing.
** Locomotives democratized travel.
** Louis designed his luggage to be water and stain resistant.
** He's looking at trends and listening to the market and using that to design his products.
** Everything he is doing is very strategic.
** Another example of dedicating your entire life to what you are doing.
** I like his understanding of client habits.
** The Damier Pattern was created in 1883.
** Their success was not overnight. It was not instant.
** 1892 Louis died. In 1893 the brand was introduced to America.
** 1896 they created the LV monogram.
** Gaston Louis.
** Traditionally second or third generation businesses crater.
** Their network allowed them to get to the next level.
** 1987 they merged with Moet-Hennessey.
** We hear frequently that you just need "the one".
** Social Media and technology have created a different paradigm.
** Know what your uvp and value add is.
** He's the perfect example of an entrepreneur.
** It's not about Rolex or Louis Vuitton. It's about the fallacy of instant traction.
** We are different and live in reality. We are the anti-social media.