No Hacks with Slobodan Manic

Kate Cook is an Analytics Translator & Marketing Strategist. She heads the Analytics team at The Lumery and the gal behind attribution gal. In this episode, we talked about the looming GA4 apocalypse on July 1 2023 and provided a survival kit of great resources to keep you afloat during this transition. Don’t miss this episode! Helpful links below.

Links in the episode:

• GA4 Migration Checklist
• Big Query Session Dimensions & Metrics 
• UA vs GA4 Comparing Metrics
• Juliana Jackson
• Charles Farina
• Kate Cook’s LinkedIn
• Kate’s Newsletter
• The Lumery

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Welcome to No Hacks, a weekly podcast in which we talk to smart guests about the many ways you can optimize your online presence. Today's guest is Eli Schwartz! Eli is a growth advisor who worked with companies like WordPress, Tinder, Coinbase, Mixpanel - to name a few, book and course author, conference speaker, co-host of the Contrarian Marketing podcast… and a lot more.

Listen to learn why SEO is never going to die, if SEO is the right investment for every business, why SEO is a 12-18 month investment, and a lot more. 

If you're a CRO/experimentation practitioner listening to the podcast - you will love Eli (author of Product-Led SEO book). If you're an SEO human, you probably already do :)

Episode links:

• Eli's LinkedIn
• Eli's website
• Product-Led SEO book on Amazon

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Welcome to No Hacks, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. 

We had Kasey Luck, a CXL instructor and founder of Luck & Co Agency. They help 7 and 8-figure e-commerce brands maximize their email & SMS revenue. In this episode, Cath and Kasey talked about hyper-segmentation in emails, why it can potentially hurt you in the long run, and what you should do instead.

Links mentioned in the episode:

• Luck & Co Agency
• Kasey Luck's LinkedIn
• Kasey's Youtube Channel
  
  

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Welcome to No Hacks, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. 

In this episode, we talked to Paul Wilkins, co-founder and Head of Strategy at Conversio, and Devon Boyd, channels and Alliances Director at AB Tasty. Check out the episode if you want to learn how you can use experimentation to improve every single thing about your website, not just the conversion rate.

This episode was done in partnership with Experimentation Elite - The UK's only conference & awards dedicated to CRO & Experimentation.

Experimentation Elite will be held in London, on June 28th, you can find more information about the event at experimentationelite.com. So go to experimentationelite.com, be blown away by the incredible list of speakers they’ve put together, and sign up for the event.

Episode links:

• Paul's LinkedIn
• Devon's LinkedIn
• Conversio
• AB Tasty
• Experimentation Elite

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Welcome to No Hacks, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. 

In this episode, we talked to the faces, and voices behind the How Shoppers Think YouTube channel, Lorenzo Carreri and Rishi Rawat, and we talked about distractions.

Check out the episode to learn why Amazon can get away with busy product page designs, how to approach pages full of distraction, attention tax, and much more.

Links in the episode:

• Rishi's LinkedIn
• Lorenzo's LinkedIn
• How Shoppers Think YouTube channel
• How Distractions On An eCommerce Website Can Seriously Hurt Sales video

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Adam Kitchen is the co-founder of Magnet Monster. He’s created retention strategies for over 150 ecommerce brands on Klaviyo. In this episode, we talked about customer retention, why the first 30 days post purchase is crucial and how you can maximize traffic thru email.

Links in the episode:

• Magnet Monster Newsletter
• Adam Kitchen LinkedIn
• Adam Kitchen Twitter
• Ep 57: Email Marketing in a Privacy-oriented World

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Welcome to No Hacks, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. 

In this episode, we discussed cognitive biases with Kenda Macdonald, CEO of Automation Ninjas. Check out the episode if you want to learn how to spot and combat cognitive biases before they kill your conversions.

This episode was done in partnership with Experimentation Elite - The UK's only conference & awards dedicated to CRO & Experimentation.

Experimentation Elite will be held in London, on June 28th, you can find more information about the event at experimentationelite.com. So go to experimentationelite.com, be blown away by the incredible list of speakers they’ve put together, and sign up for the event.

Links:

• Kenda on LinkedIn
• Automation Ninjas
• Experimentation Elite

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Juan Mendoza is the author of The Martech Weekly and host of Making Sense of Martech podcast. In this episode, Juan shares his journey from building his newsletter slowly to taking the leap from being employed to going full-time on The Martech Weekly.

Links in the episode:

• The Martech Weekly
• Making Sense of Martech Podcast
• Juan Mendoza’s LinkedIn
• Ep. 64 Marketing Attribution Fantasy
  
  

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Marie Potel-Saville is the Founder of Amurabi, a legal innovation studio which was recently awarded the "Most Innovative Privacy Project 2022" by the IAPP and W@Privacy. In this episode, we talked about misleading practices online, defining what dark patterns are and how we can move the dark to fair patterns.

Links:

• Marie Potel-Saville LinkedIn
• Fair Patterns
• Amurabi
• Deceptive Patterns

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Our guest in this episode is Peter Gardner, co-founder of Blend Commerce, a Shopify Plus agency, and he is joining us to tell you all you need to know about the urgency in e-commerce.

If you want to learn about:

• What is the worst way to create urgency in an e-commerce website
• The restaurant tactic for creating urgency and how it translates to e-commerce
• Top three tactics for creating urgency for e-commerce websites 

Then check out the episode, then please consider rating, reviewing, and sharing it with someone you think might find it as helpful as you did.

Links:

• Peter's LinkedIn profile
• Blend Commerce

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit