No Hacks with Slobodan Manic

Darshana Patel is the Lead Client Partner at The Lumery and an expert in leveraging personalisation across the customer journey. Kate Cook, aka The Attribution Gal, is the Analytics Lead at The Lumery. In this episode, we discussed the difference between personalisation as a short term lever vs as an organisation wide approach and the common pitfalls to avoid. We all came into conclusion that personalisation is far from being dead, it’s misunderstood. 

About Lumery:

The Lumery is a Marketing & Technology Consultancy bringing clarity to complex. We partner with leading brands across almost every vertical to solve complex business problems through the end-to-end use and understanding of marketing & technology.

We’re a group of the most passionate, specialised humans, setting the benchmark of how you get value from Marketing & Technology.  That’s our differentiation – we are constantly striving to find the best way to solve big hairy business problems and that permeates throughout our whole organisation.

 Links in the episode:

• Darshana Patel LinkedIn
• Kate Cook LinkedIn
• The Lumery
• Personalisation isn't dead  
  
  

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Pancho Mendiola is the Chief Flow Charts Officer at SomosMerchants, CEO at e-commerce consulting company VamosOnward, and host of the Convert on Shopify podcast. In this episode, we talked about Shopify e-commerce sales models in B2B, B2C and subscriptions. 

Links in the episode:

• https://www.linkedin.com/in/pancho-mendiola-42b790150/
• https://www.panchomendiola.com/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Steve Wiideman is an SEO veteran since 1998 and the president of Wiideman Consulting Group. In this episode, we talked about website migrations Everything you need to know and what you need to do before, during, and after a website migration. 

 Links in the episode:

• https://www.linkedin.com/in/seoexpert/
• https://www.wiideman.com/
• Website Upgrade Checklist

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Sandeep Shah is the director of product and presale at Webtrends Optimize. In this episode, we talked about why we think web developers should work closely with marketing and optimization teams. Learn more about the skills required, the differences between CRO and production developers and how to integrate experimentation into product development.

Links in the episode:

• https://www.linkedin.com/in/sandeepshah89/
• https://www.webtrends-optimize.com/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Jeremy Epperson is the Chief Growth Officer at ConversionAdvocates. He’s a 15 year CRO veteran and a renowned speaker. In this episode, we talked about how to do a proper market research, the common research mistakes and how does this help with the customer journey.

Links in the episode:

• https://www.linkedin.com/in/jeremyepperson
• https://www.nohacksmarketing.com/podcast/051-optimizing-the-customer-journey-with-jeremy-epperson/
• https://conversionadvocates.com

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Annie Maguire is a Conversion Copywriter, who has worked with Fortune 500 companies such as Loreal, UnderArmour, Guinness and more. In this episode, we talked about how to develop a website user experience that generates leads.

Links in the episode:

• https://learn.anniemaguire.com/how-to-build-websites-that-convert
• https://www.linkedin.com/in/maguireannie/
• https://www.nohacksmarketing.com/podcast/039-creating-landing-pages-that-convert-with-annie-maguire/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Sometime April, 2022. Google announced that they will begin to sunset universal analytics in 2023. And that means everyone will have to use GA4. Why are they doing this? And are there better alternatives to GA four? In this episode, we will tell you our top analytics alternatives that are also privacy focused.

Links in this episode:

• Plausible
• Matomo
• Fathom
• Mouseflow
• Everything You Need to Know about GA4 with Julian Juenemann

Don’t forget to subscribe to the No Hacks Marketing Podcast. And if you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

In this episode, we did a recap of the latest marketing news that happened over the summer. We covered:

• Google delays the end of third-party cookies again
• Helpful Content Update
• Optimization vs maximization

Plus we share some exciting news about the podcast!

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

This week we are talking to the website optimization legend - Craig Sullivan. Learn about experience plumbing, why decades of designing and building websites were not enough to avoid making the same stupid mistakes over and over, and how to make sure your website is something you can be proud of.

Links in the episode:

• Craig Sullivan's LinkedIn

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

This week we have Marcus Tandler and Katharina Meraner from Ryte joining the podcast. We talked about Ryte - The #1 Platform for Website User Experience, carbon neutral websites, and what you can do TODAY to minimize the impact internet has on the environment.

Links in the episode:

• Ryte's Carbon Neutral Program
• Marcus Tandler's LinkedIn
• Katharina Meraner's LinkedIn

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit