No Hacks with Slobodan Manic

Zineb Layachi is the founder of Raise the Runway, Co-founder of PitchSlap. She’s helped many startups turn buyers into raving fans and one of the influential voices on LinkedIn. In this episode, we’re going to talk about conversations. Is it really important to talk to your customers? And if you do, how can you find opportunities to turn these into content snippets? 

Zineb also answered questions from the community:

• Jonathan Bland: Why do the majority of B2B SaaS companies continue to overinvest in lead gen/capture channels?
• Ash Rathod: If you weren't doing what you do today, what job would you be doing? And why?
• Melissa Curran: If you could create content for anyone in the world, who would it be? 

Links in the episode:

• https://www.linkedin.com/in/zineblayachi/
• https://www.raisetherunway.co/
• https://www.pitchslap.live/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Diane Wiredu is the founder of Lion Words, a Messaging Strategist and Conversion Copywriter. She speaks regularly on virtual stages and has been featured on B2B Better, Wynter Games, Lead Gen Lift Off Summit and The Marketing Meetup.

In this episode, we talked about product message fit, why it’s crucial and how to get your messaging right. Diane also shared her proven framework when working on messaging strategy and her controversial view on why buyer personas are dead.

Dianne also answered questions from the community:

• Mari Paseva: How do you fit branding into the Product-Message-fit equation?
• Adam Kirsch: With fewer people talking about B2B SaaS products online compared to B2C products (think amazon, yelp reviews etc) what are her go-to places for finding the juicy VoC we need for creating compelling messaging when writing for our clients?
• Eden Bidani: what does she think about category creation as part of messaging strategy - when should companies do it, and when shouldn't they?
• Suri Jerusalem: Work life balance hacks, how to shut that creative brain off when it’s time to play, how to schedule projects so life still fits in?

Links in the episode:

• https://www.linkedin.com/in/dianewiredu/
• http://lionwords.com

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Rishi Rawat, product page optimization specialist at Frictionless Commerce - although you may know him as The Product Page Guy.

In this episode, we talked about his hot take on user research. Why you don’t always need them in CRO and what to do instead. Rishi also answered questions from the community:

• Simbar Dube: I think his optimization framework focuses on product pages only and it doesn’t include research right? Suppose there are conversion roadblocks happening on other pages, without research, how will he identify them? And since his framework is only built for PDPs, does it mean that they ignore conversion roadblocks on other pages?
• Trina Moitra: I am a big fan of Rishi's unique take on Shopify product pages. My question to him would be - "What is a framework that copywriters can use to channel their creative intuition into work that would resonate with the intended audience?"
• Samyak Tripathi: How to design the copy and strategy to make them highly interested in your product by providing value in the Ad itself
• Dragos Balasoiu: If you could NEVER work in e-commerce again, what would you do? 

Links in the episode:

• https://www.frictionless-commerce.com
• https://www.linkedin.com/in/rawatrishi/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Oliver Palmer is an Experimentation Practitioner and  Conversion Rate Optimisation consultant. He’s worked with T-Mobile, Kmart Australia, Nissan and The Telegraph in scaling optimisation programs and embedding the discipline of data-driven experimentation. 

In this episode, we talked about his unpopular take on heatmaps, why they don't mean anything and what you should focus on instead. He also answered questions from the community:

• David Mannheim: Why are heat maps seen as so prolific within the industry? Are you assuming the client side of the industry (retailers etc) need further education? 
• Juan Mendoza: Should the practice of optimization in businesses reflect scientific practice?
• Slobodan Manic: Do you think it's possible to start and grow a career in experimentation without working on a larger team at some point? Asking because he had such roles before going solo?

Links in the episode:

• https://www.oliverpalmer.com
• https://www.linkedin.com/in/ollee/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Jeremy Epperson is the Chief Growth Officer of Conversion Advocates. He has helped deliver Conversion Rate Optimization & Experimentation programs for some of Silicon Valley's most renowned startups and brands like Disney, Square, Twilio, SurveyMonkey and more. In this episode, we talked about optimizing the touchpoints in your customer journey. Jeremy shares his four-phase customer journey model and ways to understand your customer sentiment.

He also answered questions from the community:

• Sina Fak: What role does Customer, Business, and Market Intelligence play in optimizing the customer buying journey? 
• Rishi Rawat: What’s one thing you’ve reversed your thinking on?
• LeAnn Reyes: What is the biggest fail you’ve ever experienced, and how did you overcome it?
• Luka Nikolic: You mainly work with startups and fast moving organizations, but do you have any advice for CROs working in large, established organizations? How can they demonstrate the value of journey mapping and get executive buy-in and funding for doing more customer research if the brand they work for is already a market leader?

Links in the episode:

• https://www.linkedin.com/in/jeremyepperson/
• https://conversionadvocates.com/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

We made it to our 50th episode! In this special episode, we talked about superpowers and what we will change online if we have them. Hint, we discussed websites, e-commerce and privacy. Also, a tv series you shouldn’t miss! If you have been listening to us, thank you and we appreciate your support!

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Shiva Manjunath, a Senior Experimentation Strategist at Speero and a ‘test to learn’ optimizer. He’s worked on teams spanning from B2B (Gartner) to B2C (Norweigan Cruise Line, Edible Arrangements) and focuses experiments on driving high business value and impact. If you want to learn about the right ways to run an experimentation program, this episode is for you. Shiva shares the purpose of a mature experimentation program, why test to learn is the better approach and how to avoid being subjective when running experiments.

Shiva also answered questions from some of our listeners/network:

• Amrdeep Athwal: When do you think an organization is mature enough to require or need to start investing in building their own tools e.g. Their own analytics, testing or insight tools?
• Daniela Marquez: If not CRO, what field would Shiva spend his time in and why?
• Ben Labay: Do you enjoy running programs (metrics = test velocity and results) more vs actively shaping the program itself (metrics = program efficiency)?

Links in this episode:

• https://www.linkedin.com/in/shiva-manjunath/
• https://speero.com/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Jon Ivanco is a Customer Experience Consultant and Co-founder of Formtoro, a company focused on unlocking up to 38x more data on your users. If you want to learn what zero-party data is and why you should care about it this is the episode for you. Jon shared his insights on personalizing your customer journey and emphasized how data collection should be the first step to help influence your strategy.

Jon also answered questions from some of our listeners/network:

• Juliana Jackson: What do you think about companies that swear by CLV as the main growth lever for e-commerce brands and completely ignoring each brand's business model?
• Jeremy Epperson: Why do you think there are only really 2 measurable points of intent in a customer journey?
• Lukas Petrauskas:  What are the lowest and highest-hanging fruits regarding zero party data utilization for $1MM+ e-com companies?
  
  

Links in this episode:

• http://linkedin.com/in/jivanco
• https://twitter.com/jonivanco
• https://formtoro.com/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Eden Bidani is a conversion copywriter and acquisition strategist with over a decade of experience helping SaaS, tech and e-commerce businesses drive crazy-growth. In this episode, we talked about what makes a thumb-stopping headline and why the goal of your ad is not to sell. Eden shares her proven 12-step framework for converting cold traffic into customers and also answers some copywriting questions from the community.

Links in this episode:

• https://www.linkedin.com/in/edenbidani/
• https://greenlightcopy.com/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

In this episode, we went in a different direction and talked about some of the failures we had at work. As you know, not everything goes well even if we planned for the best. Sometimes, things blow up and it’s all about how you respond to it and the lessons we learned in the process.

Links in this episode:

• https://www.nohacksmarketing.com/podcast/e-a-t-content-strategy/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit