No Hacks with Slobodan Manic

Blake Strozyk is a Performance Marketing Manager at Refine Labs where he oversees several high-growth B2B SaaS company accounts. In this episode, we discussed how to ensure that your paid media drives quality traffic and essentially pipeline. Blake shared the key metrics to look into and how digging into Google Analytics can help make your PPC and paid social strategy more effective.

Links in this episode:

• https://www.linkedin.com/in/blake-strozyk/
• https://www.refinelabs.com
• https://analytics.google.com

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

In this episode, we talked about mobile interstitials or what we often call popups which in 2016 was tagged as a negative ranking factor. But Google’s John Mueller recently announced some updates regarding the use of interstitials. Is it now acceptable? We discussed what changed and how to use it without affecting rankings.

Links in this episode:

• https://developers.google.com/search/blog/2016/08/helping-users-easily-access-content-on
• https://www.nohacksmarketing.com/podcast/031-opting-in-to-optimization-with-jon-macdonald/
• https://www.nohacksmarketing.com/podcast/30-trust-the-cro-process-with-khalid-saleh/
• https://www.nohacksmarketing.com/podcast/022-google-rolls-out-page-experience-update-what-you-need-to-know/
• https://www.nohacksmarketing.com/podcast/mobile-first-2021/
• https://www.youtube.com/watch?v=KAWn-A9xj7A&t=2101s

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Neal Cole is an Optimisation Consultant at REO Digital and Conversion Uplift. He specializes in web analytics, conversion rate optimisation and data visualisations. According to Neal, Google Tag Manager (GTM) is a necessity in 2021. In this episode, we discussed how to get started with a GTM audit, why you need one and how often you should run an audit.

Links in this episode:

• https://tagmanager.google.com
• https://analytics.google.com
• https://www.linkedin.com/in/nealcole/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

As more and more people are waking up to questionable privacy practices, how do we balance the need for personalized experiences while protecting the customer’s privacy? In this episode, we discussed what Zero Party Data is, how it differs from first-party data and how it can help build direct, permission-based relationships with your customers.

Links in this episode:

• https://marketoonist.com/2021/07/zeropartydata.html
• https://www.nohacksmarketing.com/podcast/024-two-more-years-of-cookies-and-other-privacy-news/
• https://www.nohacksmarketing.com/podcast/021-tracking-pixels-and-apples-mail-privacy-protection/
• https://www.nohacksmarketing.com/podcast/duckduckgo-privacy-cookies/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Jon MacDonald is the founder of The Good, a conversion rate optimization firm that has achieved results for the largest online brands including Adobe, Nike, Xerox, The Economist, and more. In this episode, we talked about the common e-commerce mistakes, two different ways you can get started with optimization and why CRO is more than increasing your conversion rates.

Links in this episode:

• https://thegood.com/opting-in-to-optimization/
• https://www.shopify.com/learn/course/how-to-assess-your-store-improve-your-conversion-rate 
• https://thegood.com/book/
• https://www.linkedin.com/in/jonnymac/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform!

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Khalid Saleh is the CEO and co-founder of Invesp, an author and an in-demand speaker at Pubcon, SES, SMX and more.

In this episode,  we talked about the process of conversion rate optimization, why data analysis is an essential part of that process and the issues you may face when doing data analysis. Khalid also shared his insights on how Machine Learning can help you with the issues with analytics, session recordings and heatmaps. 

Links in this episode:

• https://www.invespcro.com/
• https://www.figpii.com/
• https://support.google.com/urchin/answer/28737?hl=en
• https://www.amazon.com/Dont-Make-Me-Think-Usability/dp/0321344758
• https://www.hotjar.com/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Core Web Vitals have been top of mind lately among webmasters and business owners, thanks to Google’s page experience update last June. In this episode, we’re delving into how we can use the tools available to effectively and continuously monitor your site’s Core Web Vital scores.

We’re also sharing an actual case study of how a large publisher increased their page views by  page views up by 27%, ad viewability over 75%, and advertising revenues improving by 18% after optimizing their site.

Links in this episode:

Step A: Evaluate Website Health

• CrUX Dashboard: http://g.co/chromeuxdash  
• Search Console: https://search.google.com/search-console/about
• Page Speed Insights: https://developers.google.com/speed/pagespeed/insights/

Step B: Debug and optimize

• Lighthouse: https://web.dev/lighthouse-performance/
• Web Vitals extension: https://chrome.google.com/webstore/detail/web-vitals/ahfhijdlegdabablpippeagghigmibma?hl=en
• Chrome DevTools: https://developer.chrome.com/docs/devtools/

Step C: Monitor and continuous improvement

• CrUX on Big query: https://web.dev/chrome-ux-report-bigquery/
• Web-vitals.js: https://github.com/GoogleChrome/web-vitals 
• Lighthouse-CI: https://web.dev/lighthouse-ci/

https://web.dev/vitals-tools-workflow/ 

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Conversion Rate Optimization aims to improve the user experience, which is technically, what Google wants to do for their users as well. In this episode, we discussed how these two intersect and we’ll explain to you why you should treat robots the same way you treat humans. 

We also talked about the latest Privacy news in Aug 2021:

• CCPA considers analytics trackers as ‘data sale’ 
• Facebook’s latest attempt to serve a more privacy focused advertising. 

Links in this episode:

• https://www.nohacksmarketing.com/podcast/019-strategic-approach-to-seo-with-jason-barnard/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Helen Willmot is a UX Research Consultant at REO Digital. Simon Clark is Head of CRO at Evolved Search. In this episode they'll tell you all you need to know about combining qualitative and quantitative research to optimize your website. Simon also talks about event trackboards, listen on to learn what those are.

Links in this episode:

• https://www.reodigital.com/
• https://www.evolvedsearch.co.uk/
• https://www.zaraz.com/ (the magical tool that fixes your third-party script slowness)

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Simbar Dube is the Growth Marketing Manager at Invesp, a leading Chicago-based CRO agency. In this episode, Simbar defines content strategy and why it’s not synonymous to blogging. He also shares his insights on the role of blogging and how to supplement it as part of your overall content marketing plan.

Links in this episode:

• https://www.invespcro.com/
• https://www.linkedin.com/in/simbar-dube/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit