No Hacks with Slobodan Manic

In this episode, we discussed 5 of the most common marketing hacks, why we think they simply don’t work and what you should do instead. We also touched a bit about our origin story and why we believe that playing the long game is the only way to achieve long-term success.

Links in this episode:

• https://www.nohacksmarketing.com/services/
• https://www.nohacksmarketing.com/podcast/013-how-to-make-your-website-better/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

In this episode, we bring you the biggest privacy news starting with Google’s extension of 3rd-party cookies until 2023, a notable shift in Android mobile ad spending in response to Apple’s ATT, and the latest, a group of privacy-first companies calling on EU and US lawmakers to ban surveillance-based advertising to protect people's privacy. We also shared a list of privacy-oriented tools to protect you online. 

Links in this episode:

• https://www.nohacksmarketing.com/podcast/get-the-floc-outta-here/
• https://www.nohacksmarketing.com/podcast/021-tracking-pixels-and-apples-mail-privacy-protection/
• https://github.com/paulaime/Awesome-Privacy

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Benjamin Grønvold is a Norway-based digital marketer and SEO specialist. In this episode, we talked about how to figure out the right content to create, his go-to tools for planning content and  the value of creating content for the entire customer journey.  

• https://www.semrush.com/
• https://ads.google.com/intl/en_PH/home/tools/keyword-planner/
• https://search.google.com/search-console/welcome?
• https://datastudio.google.com/u/0/
• https://www.nohacksmarketing.com/podcast/019-strategic-approach-to-seo-with-jason-barnard/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Google has officially rolled out its page experience update as of mid-June 2021. Along with it comes the newest metrics, Core Web Vitals. In this episode, we unpack what this update means for your business, why you should care, and more importantly what you can do to optimize your site for CWV. We also shared the exact steps on how we achieved a 90+ page speed score for mobile.

Links in this episode:

• https://www.nohacksmarketing.com/blog/do-core-web-vitals-matter/
• https://www.nohacksmarketing.com/blog/core-web-vitals-wordpress/
• https://www.nohacksmarketing.com/podcast/012-how-to-prepare-your-e-commerce-website-for-core-web-vitals/
• https://www.nohacksmarketing.com/podcast/core-web-vitals/
• https://developers.google.com/speed/pagespeed/insights/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Apple is leading the war on privacy in tech and users are slowly waking up to privacy concerns. In this episode, we covered how people are reacting to the app tracking transparency roll-out, how tracking pixels work and the latest in Apple’s privacy campaign. If you’re a marketer, it’s never been more important to collect your own data.

Links in this episode:

•  https://www.linkedin.com/feed/update/urn:li:activity:6809033882747367424
• https://www.nohacksmarketing.com/podcast/duckduckgo-privacy-cookies/
• https://www.apple.com/newsroom/2021/06/apple-advances-its-privacy-leadership-with-ios-15-ipados-15-macos-monterey-and-watchos-8/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Our 20th episode is extra special because we’ve published our first case study where we audited the Top 100 most successful Shopify stores globally. We went through the entire shopping experience strictly on mobile. In this episode, we broke down our key findings, patterns and why we think these sites are successful.

Links in this episode:

• https://www.nohacksmarketing.com/blog/mobile-insights-shopify/
• https://linkshero.com/shopify-stores/
• https://www.shopistores.com/top-500-most-successful-shopify-stores/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

 Jason Barnard, The Brand SERP Guy, is the founder of Kalicube and a regular conference speaker on SEO. This episode is about all you need to know about the strategic approach to search engine optimization. We’ll talk about the three needs Google has - Understanding, Credibility and Deliverability - that you need to satisfy so you can win the SEO game.

Links in this episode:

• https://blog.google/products/search/introducing-mum/
• https://jasonbarnard.com/
• https://kalicube.pro/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

https://www.nohacksmarketing.com/podcast/019-strategic-approach-to-seo-with-jason-barnard/

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Let’s talk about one of the most painfully obvious things you can do to improve your website and increase revenue. We are talking about optimizing your mobile for conversions. We will walk you through how you can fix this by first identifying your relative mobile conversion rate, addressing speed issues and finally enhancing your mobile UX thru CRO. 

Links in this episode:

• https://winonmobile.withgoogle.com/
• https://www.thinkwithgoogle.com/feature/testmysite/
• https://developers.google.com/speed/pagespeed/insights/ 

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

The path to purchase is complex. In this episode, we unpacked what the Messy Middle means and how you can stand out even if you’re a market challenger. We will walk you through Google’s Decoding Decisions consumer research and how they used the six cognitive biases to win in the messy middle.

Links in this episode:

• https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-journey/navigating-purchase-behavior-and-decision-making/
• https://www.thinkwithgoogle.com/_qs/documents/9998/Decoding_Decisions_The_Messy_Middle_of_Purchase_Behavior.pdf

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

In this episode, we will talk about the death of third-party cookies, Google’s alternative, FLoC and why people dislike it. We’ll teach you what to do instead by embracing first-party data and permission-based marketing. 

Links in this episode:

• https://www.youtube.com/watch?v=HFyaW50GFOs

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit