Will Laurenson is a Conversion Rate Optimisation expert who works with eCommerce businesses to improve their conversion rates, average order values, and generate higher lifetime customer values. In this episode, we talked about why you should prioritize your customer experience. We also covered how to use reviews strategically and whether discounting really helps increase conversions.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Julian Juenemann is the founder and chief instructor of Measure School, a platform that teaches marketers the data-driven way of online marketing. In this episode, we talked about why Google is phasing out Universal Analytics, the specifics of Google Analytics 4 and how to start planning your transition today.

Links in the episode:

• https://measureschool.com
• https://www.linkedin.com/in/julianjuenemann/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Thomas Audunhus is the Chief Product Officer at Servebolt, a managed hosting company for LAMP-stack applications. In this episode, we’ll talk about the common web performance misconceptions  and how to make and keep your WordPress/WooCommerce sites fast.

Links in the episode:

• https://serverbolt.com
• https://servebolt.com/articles/speeding-up-woocommerce-the-complete-guide/#Wrong:-Cart-fragments-Ajax-slows-down-page-speed

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Matt Zeunert is the founder of DebugBear, a front-end performance monitoring tool. In this episode, we’ll talk about why front-end performance matters, why you need to monitor it, why you should approach it the same way you approach something like conversion rate, and finally, how DebugBear can help you with all of this.

Links in the podcast:

• https://www.debugbear.com
• https://www.debugbear.com/project/25972
• https://www.linkedin.com/in/mattzeunert/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Adam Kitchen is the co-founder of Magnet Monster, an email and SMS marketing agency for e-commerce brands. They’ve helped over 100+ businesses achieve $15mm email-sourced revenue. In this episode, we’re going to go deep into the future of email. Given the latest privacy led developments, is it still one of the best channels to invest in? 

Adam also answered questions from the community: 

• Christian Hoppe: I would love to hear his personal story of how he got into email marketing. How many years ahead does he think email will still stay the most relevant owned channel?
• Jason Greenwood: How soon will retailers need to think about their brand in the Metaverse? 
• Otebele Kobiruo: As someone who has been around the email marketing ecosystem and as a business owner, will you say email marketing will be around for the next 5 years at least?

Links in the episode:

• https://www.linkedin.com/in/adamkitchen1/
• https://www.magnetmonster.co.uk/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Amrdeep Athwal is the founder of Conversions Matter and started doing data-driven optimization 15 years ago. In today’s episode, we will tell you all you need to know about AI in CRO.

Amrdeep also answered questions from the community: 

• Charles Meaden: How do you spot when the algorithm gets it wrong?
• Alun Lucas: How do you think AI can be used to help optimise the performance of online forms?
• Nneka Otika: What path can someone take to break into CRO? It seems like a close-knit industry. What transferable skill does someone need to work in CRO? - I know AI and machine learning crunch data which is useful in CRO. Will their application in the industry increase in coming years? If yes, in what ways?
• Shiva Manjunath: How important is localization to your optimization program? What are some things to avoid while localizing your test results?

Links in the episode:

• https://www.linkedin.com/in/amrdeepathwal/
• http://www.conversionsmatter.com/

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Zineb Layachi is the founder of Raise the Runway, Co-founder of PitchSlap. She’s helped many startups turn buyers into raving fans and one of the influential voices on LinkedIn. In this episode, we’re going to talk about conversations. Is it really important to talk to your customers? And if you do, how can you find opportunities to turn these into content snippets? 

Zineb also answered questions from the community:

• Jonathan Bland: Why do the majority of B2B SaaS companies continue to overinvest in lead gen/capture channels?
• Ash Rathod: If you weren't doing what you do today, what job would you be doing? And why?
• Melissa Curran: If you could create content for anyone in the world, who would it be? 

Links in the episode:

• https://www.linkedin.com/in/zineblayachi/
• https://www.raisetherunway.co/
• https://www.pitchslap.live/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Diane Wiredu is the founder of Lion Words, a Messaging Strategist and Conversion Copywriter. She speaks regularly on virtual stages and has been featured on B2B Better, Wynter Games, Lead Gen Lift Off Summit and The Marketing Meetup.

In this episode, we talked about product message fit, why it’s crucial and how to get your messaging right. Diane also shared her proven framework when working on messaging strategy and her controversial view on why buyer personas are dead.

Dianne also answered questions from the community:

• Mari Paseva: How do you fit branding into the Product-Message-fit equation?
• Adam Kirsch: With fewer people talking about B2B SaaS products online compared to B2C products (think amazon, yelp reviews etc) what are her go-to places for finding the juicy VoC we need for creating compelling messaging when writing for our clients?
• Eden Bidani: what does she think about category creation as part of messaging strategy - when should companies do it, and when shouldn't they?
• Suri Jerusalem: Work life balance hacks, how to shut that creative brain off when it’s time to play, how to schedule projects so life still fits in?

Links in the episode:

• https://www.linkedin.com/in/dianewiredu/
• http://lionwords.com

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Rishi Rawat, product page optimization specialist at Frictionless Commerce - although you may know him as The Product Page Guy.

In this episode, we talked about his hot take on user research. Why you don’t always need them in CRO and what to do instead. Rishi also answered questions from the community:

• Simbar Dube: I think his optimization framework focuses on product pages only and it doesn’t include research right? Suppose there are conversion roadblocks happening on other pages, without research, how will he identify them? And since his framework is only built for PDPs, does it mean that they ignore conversion roadblocks on other pages?
• Trina Moitra: I am a big fan of Rishi's unique take on Shopify product pages. My question to him would be - "What is a framework that copywriters can use to channel their creative intuition into work that would resonate with the intended audience?"
• Samyak Tripathi: How to design the copy and strategy to make them highly interested in your product by providing value in the Ad itself
• Dragos Balasoiu: If you could NEVER work in e-commerce again, what would you do? 

Links in the episode:

• https://www.frictionless-commerce.com
• https://www.linkedin.com/in/rawatrishi/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Oliver Palmer is an Experimentation Practitioner and  Conversion Rate Optimisation consultant. He’s worked with T-Mobile, Kmart Australia, Nissan and The Telegraph in scaling optimisation programs and embedding the discipline of data-driven experimentation. 

In this episode, we talked about his unpopular take on heatmaps, why they don't mean anything and what you should focus on instead. He also answered questions from the community:

• David Mannheim: Why are heat maps seen as so prolific within the industry? Are you assuming the client side of the industry (retailers etc) need further education? 
• Juan Mendoza: Should the practice of optimization in businesses reflect scientific practice?
• Slobodan Manic: Do you think it's possible to start and grow a career in experimentation without working on a larger team at some point? Asking because he had such roles before going solo?

Links in the episode:

• https://www.oliverpalmer.com
• https://www.linkedin.com/in/ollee/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit