No Hype

Tina Moffett, a Principal Analyst at Forrester, joins Allyson and Brett to discuss what a great marketing analytics practice looks like and how to more effectively turn measurement insights into action.

Nikhil Lai, a Senior Analyst at Forrester, joins Allyson and Brett to dig deep into retail media networks, their benefits and what they mean for the future.

Join them as they reflect on everything from what it means to be a brand marketer today, the role of retailers, and the problems with search results. Discover how Lai’s predictions for 2023 hold up, his thoughts on the 4Ps, and what smaller businesses can do to compete

Shane McAndrew, Chief Data Strategy Officer at Mindshare, joins Allyson and Brett to reflect on what making meaningful connections with data really means.

Join them as they explore how brands can be more human when it comes to their data strategy, and as they examine today's challenges from a marketing perspective. Listen in for McAndrew's take on the pros of first party data, media fragmentation, and how we can make the next iteration of digital better. Just don't expect him to put in a good word for cookies.

David Shiffman, Executive Vice President, Research & Analytics at iHeartMedia, speaks with Allyson about how audio became a core part of our lives and why it’s such an important medium shaping the advertising industry today.

Join them as they reflect on audio’s place not only in our daily routine but in society, and as they examine what all this looks like through the marketer’s lens. They discuss everything from consumer behavior and first party data to the everlasting potential of radio and the psychology of sound.

Lauren Fisher, GM of Business Intelligence at Advertiser Perceptions, speaks with Allyson and Brett about the impact of privacy regulation and the pandemic on advertising, the critical role of identity as the backbone of first-, second, and third-party data strategies, and market perceptions of data clean rooms.

Join them as they deep dive into everything from data lakes, the importance of cross-channel perspectives and measurement, and their predictions on how first- and second-party data will come together as third-party data restrictions come into play. Listen out for Fisher’s advice about identifying and targeting an audience and freeing your organization from outdated practices.

Brian Stavis, Global Category Lead at AWS Marketplace, speaks with Allyson and Brett about harnessing the power of data to unlock amazing customer experiences.

Angelina Eng, VP of Measurement and Attribution at the IAB, speaks with Allyson and Brett about advertisers’ overconfidence in data deprecation preparedness, agency staffing reconfigurations, and the need for stronger measurement foundations.

Together, they dig deep into analytics and attribution, and discuss why taking a holistic view of media and aligning on metrics is so important. From privacy and compliance, to the boom of retail media networks and the need to go beyond A/B testing, they discuss the key trends disrupting advertisers and marketers in 2022.

Brain Dunphy, SVP of Catalina, speaks with Allyson and Brett about their mutual love of consumer packaged goods and the emerging trends for this industry.

Join them as Brian shares what excites him most about the CPG industry, how it’s changed over the years, and how data can help CPG marketers get a far deeper understanding of consumer needs, online and offline shopping preferences, and growth drivers.

Fariba Zamaniyan, VP of Advanced Media and Advertising at Xperi Corporation (TiVo), speaks with Allyson and Brett about how creative advertising has evolved in its delivery and targeting.

They discuss everything from how Fariba got her start in television advertising, research, and analytics, to what she’s learned from the pharmaceutical and consumer packaged goods industries. Listen out for how advertising creative has changed, the impact of different media, what’s next for subscription services, and why data is the new oil.

Matt Spiegel, EVP of Strategic Planning and Head of the Media Vertical at TransUnion, speaks with Allyson and Brett about everything from identity-enabled businesses to data utopias and the role shopability plays in the traditional set-top box.

Learn about Spiegel’s career to date, the biggest trends on his radar, and what New Orleans funk has to do with machine learning and heavy-duty math.