No Hype

In this special episode of No Hype, Allyson welcomes her new co-host Brett House. Brett is a VP at Neustar where he's responsible for the product and marketing strategy of data, MarTech and analytic solutions.

They get started by reflecting on their time at Nielsen together, Brett’s start-up experience and the cross-functionality of their roles. From Lou Reed to Neustar’s Brave New Worlds, Brett talks about his inspirations and what he’s excited to focus on in the episodes to come.

Joanna O’Connell, VP and Principal Analyst at Forrester, speaks with Allyson and Devon about O’Connell’s path to becoming an analyst, how she finds her focus in a rapidly evolving world and the importance of asking higher order questions in order to carve a new path forwards.

Together, they reflect on consumer choice and control, address the danger of creative stagnation, while homing in on how identity should be driven by use case. Listen out for when they examine the background and thinking around O’Connell’s new report: The Future Of Advertising Is Imminent Upheaval And You're Not Ready For It.

Mark Costa, Chief Digital Officer at JCDecaux, speaks with Allyson and Devon about how Costa made the unexpected move into the industry, how it has evolved since the pandemic, and why he believes the medium is best suited for omnichannel.

Together, they talk numbers, street furniture that measures air quality, and look at the QR code’s comeback. Listen out for why Costa believe we can’t treat OOH screens as mobile screens.

Robert Stratton, SVP of Data Science at Neustar, speaks with Allyson and Devon about his expertise on privacy, data science and analytics.

Together, they discuss everything from what’s exciting about data science right now, how we can start applying tried and tested methods in new and interesting ways, and why he believes privacy is more of a condition than a technique. Listen out for Stratton’s take on over-hyped subjects such as machine learning, the role of clean rooms, and why he thinks we’re moving into a new era of information.

Lynn Schlesinger, former CMO and newly appointed Chief Customer Experience Officer at Forbes, speaks with Allyson and Devon about her role of delivering growth by connecting with customers across the brand, and her experience of creating new surprises and bringing them to market.

Join them as they talk about the importance of trust, the unique space Forbes occupies, what Schlesinger’s three focus areas were when she arrived, and why Forbes is ahead of the curve compared to many publishers.

Jess Simpson, SVP of Global, Identity, and Technology at Publicis Media, speaks with Allyson and Devon about data trends, clean rooms, and how brands should carry on in the face of massive disruption and strategic overload.

Listen out for why Simpson believes the magic quadrant of data, tech, media, and creative is making a comeback and why the future of identity lies in an “exercise bike and a peas, potato and meatloaf” approach.

Rob McGovern, founder and CEO of PreciseTarget, speak with Allyson and Devon about retail’s data problem and how retail marketers can turn pandemic-era challenges into a competitive advantage.

Find out, as well, which decidedly not cutting edge communication channel McGovern believes holds great potential for post-cookie marketing.

Trade Desk’s Bill Michels, a product leader, entrepreneur and marketing location data guru, speaks with Allyson and Devon about some of the biggest issues impacting the industry in 2021.

Listen out for what Michels believes makes a healthy dialogue between consumers and advertisers, and why the future of programmatic advertising is a bright one.

Wes Nichols, investor and advisor, speaks with Allyson and Devon about some of the existential issues companies are facing in a world without cookies and confront the big question on our minds: Is MTA, or multi-touch attribution, dead?

Listen closely for Nichols’ big prediction on what Amazon is going to do next…

In the 1st episode of No Hype, our hosts Allyson and Devon explore how consumer identity and data collection isn’t as black and white as it seems. They demystify one of the most widely misunderstood topics of the marketing and analytics world to help you better understand what defines consumer identity today, and what must change tomorrow. Join them as they uncover the data science behind identity and examine the relationships between brands and consumers.

And most importantly, they explain why a new approach to consumer identity is critical in times of great change.