No Snake Oil

This episode we'll go through a breif summary of what happened with Silicon Valley Bank and what they can tell us about where the money is these days. Then, we'll check in on the mass lay-offs so far this year in tech.

Contents

• Intro
• SVB Failure
• Layoff Round-Up

Theme Song: Swimming Lessons by Bail Bonds 

Vox Article

Forbes Tracker

This episode we'll go through a creative brief, what's in it, what it's used for and offer up a template that you can use in your projects going forward. 

Follow along on the doc

https://ufile.io/3v6oxx0p

Contents

• Intro
• Walkthrough
• Use Cases

Theme Song: Swimming Lessons by Bail Bonds 

This week I'm catching you up on a marketing experiment that I've started. Over the next year, I'll be creating an online store and get more hands-on experience through building an audience, growing my brand, and setting up a succesful business. I'll be sharing every embarrassing oversight and breathtaking discovery as I chart the roadmap to being a small-business entrepeneur.

Contents

• Intro
• Setting Things Up
• Asking Around
• Next Steps

Theme Song: Swimming Lessons by Bail Bonds 

This episode we'll go over the basics of getting started on your brand's creative strategy including things like look, tone, voice, and the types of creative you can develop for your website, ads, or promotional materials. 

Contents

• Intro
• Look, Voice, Tone
  • Examples
• Jargon
• Where To Find Creatives
• Final Thoughts

Theme Song: Swimming Lessons by Bail Bonds 

The Superbowl is Marketing's biggest night of the year. It's the occassion for all the bluechip and young/hopeful brands to put their best gown on and strut for the world to see. Some years we see themes resonnate throughout the evening and this year was no different.

So what does this year's crop of Superbowl commercials say about us, the economy, and the current state of marketing?

Contents

• Intro
• Commercial Recap
• What It Means

Theme Song: Swimming Lessons by Bail Bonds 

You know what kind of job you'd like. Now where to do it?

This episode we'll talk about the types of companies you can work within the industry, how to get there, and the pitfalls to avoid. 

Contents

• Who Excels in the industry?
• Tiers of Companies and who they hire
• Final Thoughts

Theme Song: Swimming Lessons by Bail Bonds 

Marketing advice is fine, but what good is it if you can't get that first job in the industry? This episode breaks down why anyone would want to get into this crazy industry and some of the skills you'll need to get that first job. We lay the ground work for Part 2 of the episode, where we'll go through the career paths, companies to look for, and what journey is right for your personality type. 

Contents
- What and Why of Advertising
- Stats
- Skills Every Marketing Pro should have
- Types of Work within Advertising
- Job Stratification & Roles

Theme Song: Swimming Lessons by Bail Bonds 

The holidays are always stressful in pretty much every industry, but Marketing as an industry is definitely up there. With that in mind I wanted to drop some tips and insights I have on protecting your mental health while working in the industry. Retail clients everywhere are pulling their budgets, consumers are anticipating another recession, Black Friday, Cyber Monday and all of the stress that comes with that. It's a lot and that anxiety gets pushed around from company to company like hot potato. So here's the signs, tools, and data on mental breakdowns and health that can get you through the season into '23.

Contents

• Data
• Signs
• Triggers
• How to Cope

Intro song: Swimming Lessons by Bail Bonds

Stats

Get Help

Dive into the do's and don'ts of digital campaign audits. Learn how to craft your audit to answer your client's biggest needs, and create a template for easy auditing in the future. 

This is the perfect structure & jump-off point for any Paid Social & Search, Facebook/Meta audit.

Theme: New Year by Bad Snacks

This episode we'll go through my preferered method of buying on Google Search and walk you through how to set it up and optimize it over the first few months, along with suggestions to scale.

In This Episode

CPC vs. Conversions

Broad/Phrase/Exact Matching

Single Keyword Targeting

Alpha/Beta 

Music

Sharp Edges by half.coom