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Episode Overview
In this revealing episode, Roger Magalhães, founder of Shades In Place and Trading Up Consulting, tackles an honest financial reality in the window coverings industry: If you’re afraid to discuss money, money will be afraid of you!
Roger shares personal stories from founding his company in 2006, the lessons he learned from managing crews, and how he adjusted his business to face uncomfortable money challenges head-on.
Key Points & Actionable Takeaways
Face Money Conversations with Confidence: Many professionals in the window fashion industry shy away from high-ticket sales or upgrades because they’re afraid to talk about costs. Roger explains why you shouldn’t be afraid—and how offering premium products can help you grow.
Three Major Industry Problems
- High Price Perception: Custom shades are expensive, but transparency and clarity help customers understand their value.
- Knowledge Gaps: Many dealers avoid modern window covering technologies because they lack product know-how. Roger encourages learning from experts and continuous product education.
- Installer Shortages: There’s a lack of qualified professionals; Roger urges you to dive in, get trained, and embrace new installation challenges.
Mindset Matters
Your attitude towards money, quality, and professionalism shapes the kind of clients and opportunities you attract. Lead with courage and knowledge!
Quotes
“When I first started my company in 2006, I planned on creating a giant company with fleets of vans and employees who worked while I counted money and lived the American dream. [...] I could do all the work myself but then I’d have no time to grow the company. Ultimately, I decided to increase the dollar ticket amount on my sales—by selling a better product, like an upgrade to go along with the sale.”
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No Strings Attached — with Roger Magalhães
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This Episode Is Brought to You By BlindsOnline.com
With 60+ years of combined industry expertise, BlindsOnline.com makes window shopping simple with curated products, honest advice, and straightforward pricing.
👉 Visit BlindsOnline.com
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