Today I interview Graham Wright, the founder of Opusaffair. They work exclusively with arts and cultural non-profits.

We talk about challenges and solutions for arts and culture nonprofits: organizational culture, technical hurdles related to the box office and donation platforms, external factors, etc.

Today I chat with Jackie Lalley about content marketing for nonprofits and mission-driven companies.

 

Jackie is a co-founder and partner at Yodelpop,a digital marketing and web development agency working with mission-driven companies and non-profits.

 

Things we talk about:

-What Content Marketing Is

-Your Content Mission Versus Your Organizational Mission

-SEO Then & Now

-Keywords & Topic Clusters

-Pillar Pages, Subtopics & Blogs

- HubSpot for nonprofits

On this episode of Nonprofit Inbound Marketing show, I interview Michael Bellavia, an Emmy-winning producer and the CEO of HelpGood, a marketing agency that works with leading nonprofit companies. Donor conversion - everyone wants to focus on increasing that rate.

However, like a successful marriage or partnership, you need to develop a relationship with your donors that’s not based on your need, but based on mutual respect. Today we talk about treating that donor relationship like you would a marriage or a partnership, which will improve your donor conversion rate.