This is an audio extract from a live session we had at the Nest Hub Yaba, Lagos. The unique thing about this event was the fact that we brought together business people and designers to discuss the topic. We had Debbie Bashorunwho is an expert UI/UX designer and mentor, Victor Fatanmi a design studio owner, Ized Uanikhehi a marketing agency owner and Oti Ukubeyinje (a VP of Product in the Martech space) made up the panel, while I was the moderator for the conversation.