The Sound Off Podcast

Norma Jean Belenky: Where's the Money?


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Norma Jean Belenky is the host of the Podbiz, and we didn't get a chance to finish our conversation we started at the Podcast Show in London - so we did so on a podcast. We also didn't have time to talk about everything in London, given her experience living in seven countries. Ideally all of her pod-merch should have "Where's the Money?" emblazoned on every t-shirt and mug; it is the question everyone asks.

We explored her life before PodBiz, from teaching English in South Korea to creating music and working at Podbean, which ultimately led her to launch her own podcast focused on how creators can make money in this evolving medium.

We did our best to look beyond simple download numbers, discussing the importance of niche audiences and creating genuine value for listeners. Norma Jean and her co-host John Kiernan are committed to showing us that there are other podcast revenue strategies, including sponsorships, subscriptions, and strategic content creation. We discussed emerging trends like video podcasting and community building, offering listeners a comprehensive look at the exciting potential of the podcasting industry.

Check out Podbiz here. And ESPECIALLY this episode with Danielle which we referenced a few times.

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The Sound Off PodcastBy Matt Cundill

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