The availability of economic opportunities, information, and technology for women and girls is influenced by social norms. The majority of gender norms restrict this access, resulting in conditions that are constrictive and occasionally violent for women. In this episode, Dr Aisha Ismail, a gender and social inclusion expert, and Itoro Ata, a management consultant, discuss with the host, Emitomo Tobi Nimisire, how to consciously shift social norms that hinder women's advancement and promote women's economic empowerment.