North Face is a popular outdoor clothing brand which caters mostly to men. Last summer...North Face kicked off pride month with a commercial featuring Pattie Gonia. The commercial flew under the radar...but that doesn't appear to be the case in 2023.

We reveal and react to the newest North Face commercial featuring Pattie Gonia. We question why North Face would promote this after what happened with Bud Light and Target. We explain why we believe North Face doubled down with this commercial...and how it could signal that the woke movement is defying normal people.