NOT FRAGILE PODCAST

Sabrina flies solo this episode to show why the best business budget looks a lot like a great basketball team. She explains where the word baller comes from, then borrows from a legendary coach who built one of the most successful teams in the history of the sport. She gives you five simple moves to build a 12 month budget you’ll actually use, and says a budget is not a prediction.

What you’ll learn in this episode

-Why everyone listening is a baller, and the basketball background behind it...

-The coach she counts among her biggest idols, and the 12 principles she lived by...

-The first thing Sabrina got wrong about money when she dreamed of a $100,000 month...

-Which of your costs stay the same no matter how busy you are, and which ones move...

-Why a coach asked her players what kind of basketball they wanted to play, and what that has to do with your team...

-The classroom rule that explains why small habits show up in your finances...

-The five-move plan for building your 12 month budget, including the one line item most owners leave out...

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Sabrina talks with Jenny Nunez, owner of Jenny’s Junk Removal in Montgomery County, Tennessee, about starting a junk removal business from scratch in 2026 after spending years in accounting. She built it around a simple idea: some customers would rather not have a crew of strangers walking through their house. Then one video took her from a couple hundred followers to over 4,000 in a month, and she’s already planning her next move, with a bright pink twist.

What you’ll learn in this episode

-Why Jenny started a junk removal company for women, and how living near an Army town shaped that...

-Her first job, a $20 pile of wood at the end of a driveway, and what the customer paid her instead...

-The scrap metal video that jumped from a couple hundred views to 134,000, and what it did for her business...

-The two paid advertising experiences she says weren’t worth it, and the one thing that actually works...

-What happened on the Friday she bit off more than she could chew from a photo, and who showed up to rescue her

-The things she built and made herself, from the truck decals to the sides on her trailer...

-How her accounting background gives her an edge over most junk removal owners...

-Her next big plan, which involves garbage routes and a very specific shade of pink...

Connect with Jenny: call or text 931-401-0536, find Jenny’s Junk Removal on Facebook and TikTok

Website: jennysjunkremoval.com

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Sabrina flies solo this episode to explain why a profitable business can still run out of cash, and why she’s been profitable on paper and broke at the bank on the very same day. She shares a childhood memory about money that still shapes her, plus a moving company owner’s smart fix for the slow season. Then she gives you three simple moves that give your business room to breathe.

What you’ll learn in this episode

-Why you can look profitable on paper and still not be able to cover payroll...

-The $800 moment from Sabrina’s college days that shaped how she thinks about money...

-How a New Jersey moving company owner built four separate revenue streams, including one government contract you might not expect...

-Why Sabrina says cash flow is a business model problem, not a budgeting problem...

-The deposit rule she uses in her moving and cleaning companies, and why cleaning is paid in full up front...

-What to do about customers who pay late, and the one thing to put in writing before you start the job...

-The three bank accounts Sabrina says gave her real peace of mind in both her companies...

-What she means when she says profit gives you air to breathe...

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Sabrina talks with Amanda Franchow, co-owner of Miracle Movers in Salt Lake City, about going from a couple of rented trucks to 10 box trucks and a semi in eight years. Amanda is the numbers person who didn’t want to leave her paycheck, and her husband Landon is the big-picture dreamer. She talks about the story behind the name, the surprise tax letter that caught her off guard, and what it takes to step away from a company you built before baby number one arrives.

What you’ll learn in this episode

-The story behind the name Miracle Movers, and why the trucks have wings on them...

-Why Amanda held onto her paycheck for years while Landon kept asking her to come on full time...

-The tax letter that showed up in the mail and caught her completely off guard...

-The four or five days she spent living the trucker life, and the pro tip she brought back about truck stops...

-Why she says every owner needs to “undercover boss” themselves...

-How 40% of their revenue comes from repeat and referral customers, and what Amanda means by watering your friendship gardens...

-Her take on why male-dominated industries wouldn’t be where they are without women...

-How she’s been stepping away from her team on purpose before the baby, and the holes she’s found along the way...

Connect with Amanda: search Amanda Franchow on LinkedIn

Miracle Movers: miraclemoversutah.com

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Sabrina flies solo this episode with a true story about a woman who spent a year or two and thousands of dollars hunting for a mystery beep in her house. It leads into one number she says will change how you run sales, and the three simple moves to find it. If you’ve ever been sure you were looking in the right place, this one’s for you.

What you’ll learn in this episode

-The true story of a mystery beep, a pile of service calls, and where the sound was really coming from...

-What LTV stands for and why Sabrina says it will change where you spend your marketing money...

-The sticky note line she wants you to remember about revenue...

-How a single hospital account helped Cindy Williams build a company investors wanted to buy...

-The two kinds of moving customers Sabrina compares, one worth $1,800 and one worth about $50,000...

-The simple multiplication for working out what a customer is worth over time, no spreadsheet needed...

-The three customer tiers Sabrina sorts everyone into, and how much of your business each one makes up...

-Why she says your best customer is usually the quietest one in the room...

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Sabrina talks with Tasha Roberts, owner and CEO of ASAP Commercial Doors, about growing a family business from a handful of employees to 40+ people across Arizona and the Carolinas. She shares what happened when she opened a second location too soon, why business school taught her almost nothing about running a business, and the new project she's putting her heart into.

What you'll learn in this episode

-Why Tasha says business school played no part in teaching her how to actually run a company...

-What happened to her business when she opened a second location and left, and the year or two of flying back and forth to fix it...

-Why she thought she could copy and paste her Phoenix playbook into North Carolina, and what the 4th of July parade has to do with it...

-How she hires now that culture comes before skill, after learning the hard way...

-Her take on AI and why her goal is to never replace anyone with it...

-The side project she started on a whim, and why an introvert like her loves it...

-The unusual way she learned the trades: asking to tour other people's shops, even in other states...

-The one line she tells her team about numbers and people...

Connect with Tasha: LinkedIn (Tasha Roberts), Instagram tasha.roberts1, or ASAP Commercial Doors on all platforms

Her podcast: ASAP Unfiltered on YouTube

Her foundation: benishekstrong.org

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Sabrina flies solo this episode to break down one number every home service owner should know but most don't — customer acquisition cost. No spreadsheets required, just three simple steps to find out exactly what your next customer actually costs you.

What you'll learn in this episode

-Why Sabrina says most owners can't actually define what marketing even means for their business...

-The story of Katie Higgins, an HVAC owner whose SBA loan got declined for a surprising reason — her projections were "too good"...

-The simple math behind calculating your CAC, using nothing more than your total marketing spend and new customer count...

-How to break your CAC down by channel — Google Ads, mailers, radio, word of mouth — to see what's actually working...

-A real walkthrough of Sabrina's own ROI math on a Google Ads campaign, step by step...

-Why Sabrina says a marketing channel you can't measure is probably one you should cut...

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Sabrina talks with Amber Powell, owner of Cascade Cleaning in Salt Lake County, Utah, about the walk that sparked a business idea out of nowhere, a chance encounter at the bar she worked at, and growing from a solo cleaner to a full team in under two years.

What you'll learn in this episode

-Why Amber swore she'd never own a cleaning business — and the single walk that changed her mind overnight...

-The chance meeting at the bar where she worked that connected her with a mentor in the cleaning industry...

-Why she originally planned to charge $20 a house, and the advice that corrected her course on the spot...

-The Facebook post that got zero engagement the first time, then 150+ responses just weeks later...

-Why she didn't know the difference between a deep clean and a standard clean, and treated every single job as one...

-How a chance rehire of an old coworker turned into her first unofficial office hire...

-Her honest take on why she still prefers W2 employees over 1099 contractors...

-The surprising platform where her business recently started picking up real traction...

Connect with Cascade Cleaning: [email protected] or 509-680-3747

Get the FREE 5 Million Founders Formula — notfragilepodcast.com

Sabrina flies solo this episode to tackle the document most home service owners avoid — the profit and loss statement. No accounting degree required. She breaks it down to just three lines worth watching, and shares the story of the stranger she cold-emailed who ended up shaping her entire financial education.

What you'll learn in this episode

-Why Sabrina says most owners read their P&L the same way they read contracts and avoid it entirely...

-The cold email Sabrina sent a complete stranger that turned into a years-long mentorship...

-What Debbie Sardone means when she says "the numbers never lie"...

-The first of three lines to watch on your P&L: gross revenue, and what trend to actually look for...

-What gross margin really means, and the percentage Sabrina says most home service businesses should aim for...

-The difference between net profit and what's actually sitting in your checking account...

-The simple gut-check using your owner's draw that reveals whether you're paying yourself from profit — or just drawing down the company...

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Sabrina talks with Erika Young-Melber, owner of Young's Moving Service in Rogers, Arkansas, about starting a moving company at just 17 years old out of pure survival mode — and building it into a nine-truck, debt-free company built on second chances.

What you'll learn in this episode

-How a doctor's blunt advice during labor pushed Erika to finally quit her day job for good...

-Why she rented her very first U-Haul with a designer's gas card with no money to her name...

-The reason Young's Moving Service is proudly a debt-free company, and why that matters to how she runs it...

-What it means to be a second chance employer, including the story of an employee's drug court graduation...

-The freak accident involving spilled ink that tested everything her company stands for...

-The secret that built 82% of her business without spending a dollar on ads...

-Her honest answer on what actually kept her going through the hardest five years...

Connect with Young's Moving Service: [email protected] or 479-347-9995

Get the FREE 5 Million Founders Formula — notfragilepodcast.com