NOT FRAGILE PODCAST

In this episode, Sabrina breaks down the real difference between a coach, a course, and a true peer room — and why she built her own mastermind community, MassHer Mind, for women running home-service businesses.

What You'll Learn In This Episode

- There's a hidden difference between a coach, a course, and a real peer room — and most people join the wrong one without ever realizing it...

- The single most valuable thing a mastermind group gives you isn't advice. Here's what it actually is...

- The one thing that instantly filters out everyone who was never serious about showing up — here's how it works...

- Before joining any mastermind group, there are four questions you need answered, and the price shouldn't be the first one you ask...

- The friendships that came out of her first mastermind groups that outlasted the eight weeks they were built for — here's what actually made them stick...

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Sabrina sits down for her first-ever dual interview with Mya Pollard and Chelsea Cohagen of 360 Painting Columbus — Mya, the owner who came from higher ed and corporate America with zero painting background, and Chelsea, a painter who grew up in a family painting business and built her own company solo before joining Mya's team as territory manager.

What you'll learn in this episode

-How a chance meeting at a Sherwin-Williams event turned into a business partnership neither of them expected...

-The out-of-town TV production job that became a real test of whether they could actually work together...

-Why Chelsea walked away from six years of running her own business, and what it did to her physically along the way...

-Both women's honest accounts of imposter syndrome, and what it actually took for each of them to move past it...

-The story behind a fence repaint tied to a wedding, and a full exterior job that left a couple in tears...

-Straightforward advice for any woman thinking about leaving a stable job to start her own home service business...

Connect with 360 Painting Columbus: 360painting.com/columbus

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Sabrina interviewed 11 women running $5M+ home service businesses expecting to find the secret to their success. She didn't find one — but she found five patterns that showed up in every single interview, and one of them surprised her more than the rest...

What you'll learn in this episode

-Why none of the eleven women started with money, connections, or industry experience — and what several of them were actually doing before they built million-dollar companies...

-The real obstacle these women named again and again, and it wasn't the one you'd expect...

-The shift from hustle to structure that every single one of them eventually had to make...

-How they each built a different revenue stream to stop relying on just one part of their business...

-The one thing even the most self-made, most credentialed women credited most when they were ready to quit...

Get the FREE 5 Million Founders Formula — notfragilepodcast.com

Sabrina talks with Katie Biddle, head of marketing and customer experience for Call Dad, a HVAC and plumbing company serving the Carolinas, and the random moment at a retail job 22 years ago that led to an unexpected career in the trades...

What you'll learn in this episode

-The one comment a stranger made to her at a retail job that changed the entire direction of her career...

-The wild, full-circle moment years later when that same company called her again...

-The internal conflict a struggling owner had that led to a complete company rebrand...

-Why Katie asked to leave management behind — and got moved into an entirely new role in just two weeks...

-The surprising role AI now plays answering their phones, and the exact number of calls it booked last year...

-Her honest take on being a woman in a male-dominated industry, and how that experience has shifted over her career...

-The apprentice program that took her company from a handful of trainees to 100 apprentices a year...

-The advice she gives any woman thinking about starting her own trades business...

Connect with Katie at: [email protected]

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Sabrina flies solo this episode to share something that surprised her after 100+ interviews with women home service owners — gender almost never comes up as the real obstacle. Instead, she breaks down the three-prong framework she says actually explains what's holding women back, and why...

What you'll learn in this episode

-Why gender isn't actually the top obstacle most women business owners name, even after decades in male-dominated rooms...

-The three-word framework Sabrina uses to pinpoint what's really holding someone back...

-The "small peanut" confession from one of her ballers that led to a moment Sabrina says everyone needs to hear...

-What a 27-year state association president says actually changed the gender balance in her industry...

-The blunt, spite-fueled motivation one moving company owner swears by...

-Why Sabrina says the answer isn't a louder voice in the room, but a quieter peer group...

-The real difference between hiring a coach and finding a peer group — and which one Sabrina says makes the bigger impact...

Get the FREE 5 Million Founders Formula — notfragilepodcast.com

Sabrina talks with Audra Russell, owner of R5 Hauling and Junk Removal in Glen Burnie, Maryland, about turning a random YouTube rabbit hole into a business she never planned to start...

What you'll learn in this episode

-The blunt, "politely" worded reason she was turned away from returning to her old career field...

-The YouTube algorithm rabbit hole that accidentally led her to junk removal in the first place...

-Her first-ever job, and the 17 trips to the landfill it took to finish it...

-The low-cost trick she used to break the ice at open houses and land new clients...

-What it's really like backing up a truck and trailer in a male-dominated industry...

-The moment she hit a wall mid-job and found she had more left in the tank than she thought...

-The family story behind her drive — starting with her grandmother, a determined entrepreneur decades ahead of her time...

Connect with Audra: r5hauling.com

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In Sabrina this episode talks about the silent killer of women in home service businesses — and shares a wild piece of history that proves just how high the stakes can be...

What you'll learn in this episode

-The surprising stat about how many women business owners feel this one specific thing while trying to grow...

-The incredible true story of a University of Washington grad who cracked a medical mystery in her early 20s...

-How her breakthrough got credited to someone else entirely — for over 70 years...

-The three simple, tactical moves Sabrina says can protect you from ever ending up in that same position...

-What Debbie Sardone (owner of one of the top cleaning businesses in the country) says actually got her through her hardest moments...

-The "operational necessity" Sabrina says most business owners mistakenly treat as optional...

Get the FREE 5 Million Founders Formula — notfragilepodcast.com

Sabrina talks with Victoria Long, owner of A Polished Home, a cleaning and organizing company in Boise, Idaho, about leaving a 15-year corporate career behind for a business she started with one simple post online...

What you'll learn in this episode

-The surprising background Victoria came from before starting a cleaning company...

-The single post that got her business off the ground in just six weeks...

-What happened when complications forced her to hire eight people almost overnight...

-The specific type of client she loves working with most, and why...

-The simple phrase that shaped how she thinks about referrals and word of mouth...

-Her new favorite way to describe stepping back from the day-to-day work...

Connect with Victoria: simplypolishedhome.com

Get the FREE 5 Million Founders Formula — notfragilepodcast.com*

Sabrina flies solo this episode to share the moment that made her realize her business could actually run without her — and the three systems that made it possible...

What you'll learn in this episode

-What Sabrina realized on her way to the airport that made her stop in her tracks...

-The old habit from her early years in business that she says was harder to break than any hard skill...

-A roofing company owner's "non-negotiable" rule that keeps 20+ crew members loyal for years...

-The three systems every home service business needs before it can survive a week without the owner...

-The revelation that "systems aren't paperwork, they're permission to leave"...

-How to figure out which system in your business is breaking first — and why that's the one to fix before any other...

-A simple, one-step homework assignment to start building the system you need most...

Get the FREE 5 Million Founders Formula — notfragilepodcast.com

Sabrina talks with Angie Cashen, owner of DS Studio, a nearly 40-year-old interior design firm in Spokane, about the unlikely path from a college "filler" class to running the same company she interned at almost three decades ago...

What you'll learn in this episode

-The college class her advisor told her to take "just for filler" that ended up changing her entire career path...

-The two "gutsy women" who started her firm in a field everyone told them they'd fail in...

-What it was actually like being the only woman on the job site for years, working almost entirely with men...

-The life-changing decision she made the exact same year she bought her company...

-The one word she says she still hates being called, even after nearly three decades in charge...

-Why her portfolio is missing almost every project she's ever done...

-The surprising new intern joining her team this summer...

Connect with Angie: dsstudio.design

Get the FREE 5 Million Founders Formula — notfragilepodcast.com*