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Amanda, owner of Maven Roofing (North Jersey), shares the real story behind launching her company after a brutal season of life: shutting down a previous business during COVID, losing her dad, having a baby, and being buried under financial pressure.
Instead of quitting, she went into roofing sales, learned the industry fast, then launched Maven with a strong brand and a clear plan. She breaks down what it takes to earn credibility as a woman in a male-dominated trade, why hiring has been her hardest battle, and what she would do differently next time.
This is an honest conversation about leadership, process, people, and staying in the game when things get hard.
In this episode of The Not Fragile Podcast, Sabrina explores the difference between failure and self-sabotage, and why so many women in male-dominated industries feel pressured to explain, soften, or justify their setbacks.
Through a personal story about her son Evan and his unexpected career pivots, Sabrina reframes failure as information, not identity. She challenges the idea that success is linear and explains how avoiding ownership of failure often blocks the lessons that lead to real growth.
This episode is a reminder that you do not owe anyone perfection. Failure does not make you fragile. It means you are in progress.
Today’s episode is a wild, honest, hilarious, and deeply inspiring conversation with Megan Throckmorton — better known online as “The Septic Queen.”
She’s a single mom of three little boys, a former agriculture teacher, a homesteader, and now a powerhouse business owner operating one of the fastest-growing septic companies in her region. Her story is pure grit:
→ leaving a difficult marriage
→ building a business from scratch
→ financing a truck she was told she’d “never” get
→ blowing the engine… and rebuilding even stronger
→ becoming a respected voice in a male-dominated industry
→ and now being invited to speak at the 2026 WWETT Show, the world’s largest wastewater trade event.
This episode is real life. Kids interrupt. Dogs bark. She’s dripping sweat coming straight off a septic truck. And that’s exactly why her story hits so hard — because millions of women are building businesses in the middle of real life, not perfect conditions.
Megan shares how she created her company, how she scaled it, how she stays mentally strong through chaos, and why educating homeowners and inspiring young women has become her mission.
If you’ve ever wondered whether you can build something big while juggling kids, bills, exhaustion, and every obstacle imaginable… this episode is your proof.
In this episode, Sabrina breaks down one of the biggest mindset shifts separating powerhouse women in home services from those who stay stuck: seeing profit as purpose, not greed.
After interviewing 11 women who run $5M+ home service companies, a clear theme emerged, almost all of them started with a scarcity mindset around money or launched their businesses out of necessity.
Sabrina shares her own early story of launching a moving company while still working a full-time job, and the criticism she faced from people who believed she’d never succeed. She reveals how understanding her numbers, shifting her money mindset, and connecting profit to purpose transformed everything.
This episode introduces The Money Map, Sabrina’s framework for linking your values to your financial decisions so you can lead with clarity, confidence, and impact, not anxiety.
The 5 Million Founders Formula (free):
Get the insights from Sabrina’s interviews with 11 powerhouse women at:
notfragilepodcast.com
The Money Map & Confidence Assessment:
Download the Money Map and take the confidence identity survey to see where you currently stand on the confidence spectrum:
notfragilepodcast.com
In this solo episode, Sabrina opens up about what happens after you start your business and it actually begins to work. The doubts do not always disappear. In fact, sometimes they get louder.
She shares stories from her own life, from being a record-holding high school basketball player to getting cut from a college team, to eventually becoming a basketball official, and later starting her moving company when people questioned whether she could really lead moving crews and run a company.
This episode is all about what to do with criticism, doubt, and negativity as you grow. Instead of seeing critics as enemies, Sabrina reframes them as “unintentional trainers” who help build your resilience, clarity, and confidence. If you’re building something bold in your home service business and feeling the weight of other people’s opinions, this episode will speak directly to you.
In this episode, Sabrina sits down with Jennifer Bagley, founder and CEO of CI Web Group and one of the most influential women leading the charge in AI, digital strategy and marketing transformation for home service companies.
Jennifer shares how she accidentally built CI Web Group, why AI has completely reshaped her business, and how the last 18 months inside her company have been the most intense and revolutionary since she started nearly 20 years ago. She breaks down what actually works in AI, what is hype, how small companies can use AI without getting burned, and what it takes to build systems that reduce stress, create freedom and help contractors win faster.
This conversation is full of truth, tactical insight and real talk about entrepreneurship, scaling, leadership, and surviving massive industry disruption. If you want a crash course in where digital marketing is headed and how to prepare your business, this episode is a must.
In this episode, Sabrina sits down with Corrie, founder of Inspired By You and Inspired By University, to share one of the most powerful transformation stories in the home services world. Corrie built a thriving cabinet refinishing and home renovation business after hitting one of the lowest seasons of her life. She opens up about the personal challenges she faced, how she rebuilt her sense of purpose, and how she turned a single kitchen painting job into a multi-service company with a passionate team and a loyal customer base.
Corrie explains how she expanded her services, how she trains and leads her crews, and what it takes to scale without losing quality. She also reveals how she created a national learning platform for refinishers, why women thrive in this space, and the mindset required to eliminate excuses and build a life you are proud of.
This conversation is full of wisdom, heart, resilience, and real business strategy for women in home services.
In this episode, Sabrina talks about one of the most powerful breakthroughs in a woman’s business journey: the moment when your intuition about your financial progress finally matches the numbers. If you are running a home service business in cleaning, moving, HVAC, plumbing, electrical, landscaping, window cleaning, pressure washing, or any other home service industry, you have likely felt this moment. You sense the shift before you see the spreadsheets. You know you are improving long before the numbers arrive.
This episode helps you understand why that feeling matters, why your intuition is a real form of data, and why confirmation through numbers is not about perfection but about awareness. Sabrina walks you through recognizing the small signs that you are leading well, improving your systems, and gaining financial confidence day by day. She also invites you to use the Mission Money Map and Weekly Money Check-In to build that confidence even further.
You are not fragile. You are steady, capable, and learning to trust yourself with money in a powerful new way.
In this powerhouse conversation, Sabrina sits down with Lynn Wise, founder of Contractor in Charge and co founder of One Path AI. Lynn brings more than three decades of experience in the trades, corporate leadership, financial management, scaling operations, and building teams that stay loyal for years.
From her early days dispatching at 18 years old, to becoming a general manager and part owner of a trades company, to reinventing herself at IBM, to returning to her “high school sweetheart” industry and launching a business that now supports contractors nationwide, Lynn shares deeply insightful lessons that every home service owner needs to hear.
Together, Sabrina and Lynn dig into leadership, team retention, the realities of running a profitable business, the importance of standardization, the difference between valuable versus simply operational businesses, and why honesty and integrity win every single time.
Lynn also shares her perspective on AI, the future of small business, and how technology will reshape customer experience and operational efficiency in the trades. This episode is packed with wisdom, strategy, hard truths, and practical direction that will elevate how you think about your business.
If you enjoyed this episode, share it with a powerhouse woman in the home service space who needs this message. And please leave a review on Apple Podcasts. It means more than you know.
For tools, strategy, and resources, visit NotFragilePodcast.com.
In this episode of The Not Fragile Podcast, Sabrina gets real about something every woman in home services struggles with: staying focused when everything (and everyone) is pulling at you.
Using powerful real-life stories from outrunning a dust storm with her kids to preserving her mom’s handwritten stuffing recipe, Sabrina breaks down the Three S’s every powerhouse home service owner needs to scale without burning out:
Strategy, Systems, and a Self-Managing Team.
If you’re tired of feeling like a hamster on a wheel, this episode will help you regroup, realign, and rebuild the focus needed to grow with confidence.
Free 5 Million Founder’s Formula + Confidence Identity Assessment: NotFragilePodcast.com
If this episode gave you clarity or encouragement, share it with another powerhouse woman—and leave a quick review on iTunes. Your reviews help other women in home services discover the show and step into their power.
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