In today’s episode I share 7 of my top tips for putting boundaries around content creation.

Are you suffering from content creation fatigue? I feel you! Even as a writer, content creation feels tough sometimes. I struggle with motivation and ideas just like everyone else, even outside of a global pandemic. 

To maintain some joy when it comes to writing - and to keep the process more streamlined - I’ve put some boundaries in place around content creation. Here are my top 7 tips for putting boundaries in place and taking the pressure off yourself when it comes to writing for your business. Content creation burnout is so not worth it!

Happy writing!

Resources:

• Free content repurposing mini-course for strategies to make your content work smarter, not harder: emmamcmillancopy.com/content-repurposing-made-easy/
• Content repurposing blog post: emmamcmillancopy.com/how-to-create-and-repurpose-content-with-intention/ 
• Copy coaching: https://www.emmamcmillancopy.com/copywriting-coach/ 

How you can connect with me:

• Website: emmamcmillancopy.com
• Instagram: @emmamcmillancopy &  @notjustaboutcopy
• Facebook: facebook.com/emmamcmillancopywriter
• LinkedIn: linkedin.com/in/emma-mcmillan-copywriter

This podcast is produced by Emma McMillan & Sarah Harney.

I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging. 

This podcast is produced by Emma McMillan & Sarah Harney.

I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

Today’s guest on the Not Just About Copy podcast is copywriter and PR maven, Erin Huckle.

As the founder of Chuckle Communications, Erin is in the business of raising the profiles of her clients through proactive PR, amazing award entries and compelling written content. She works with innovative, ethical and creative small businesses and leaders, to help them find their voice and tell their stories. Erin’s focus is on helping clients connect with their ideal customers, by turning up where they hang out.

With almost 20 years' of experience in PR, Erin has worked across sectors including tourism, IT, major events, not-for-profits, tech and publishing. She still gets a huge buzz out of helping her clients get featured in the media, and she loves celebrating the awesomeness of her clients through the power of PR. Based in Wollongong, Erin is a mum to three very busy boys, and in her spare time she loves any opportunity for a moment of peace, ideally with her head in a book.

I was excited to sit down with Erin and peel back the curtain on the PR industry, get some tips on profile building and storytelling, hear about her writing practice and why words and language are so integral to her work and personal life.

In this episode we talk about:

• The evolution of language within society (think comparisonitis, doom scrolling and more)
• The power of words - and the art of the reframe 
• Why healthy boundaries are so important but why saying ‘no’ still feels hard sometimes
• The ins and outs of the PR world - hint: It’s not all champagne and ‘sweetie, darling!’
• Practical tips for small business owners to DIY your PR, build your profile and tell your story in a way that adds value for an audience
• How to deal with a blank page and why breaking the (grammar) rules is so much fun, and
• Why conversational copywriting is where it’s at.

I learnt a lot from this episode, and I know you will too. Here’s my conversation with Erin Huckle from Chuckle…

How you can connect with Erin

• Website: chucklecommunications.com.au
• Facebook: facebook.com/chucklecommunications
• Instagram: @chucklecommunications/
• LinkedIn: linkedin.com/in/erinhuckle-pr-and-copywriting/

How you can connect with me:

• Website: emmamcmillancopy.com
• Instagram: @emmamcmillancopy &  @notjustaboutcopy
• Facebook: facebook.com/emmamcmillancopywriter
• LinkedIn: linkedin.com/in/emma-mcmillan-copywriter

This podcast is produced by Emma McMillan & Sarah Harney.

I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging. 

This podcast is produced by Emma McMillan & Sarah Harney.

I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

In today’s episode, I share 3 of my favourite tips to make proofreading your own work easy. 

An error might not matter to everyone, but it can sometimes change the meaning of something, or leave out important information. The good news is, you don’t have to be a writer - or an editor - to be able to proofread. With these simple, actionable tips, you can make sure the words you’re sharing with the world sound as polished and professional as you. Awkward typos? Not any more!

Happy writing!

Important links:

• Free content repurposing mini-course for strategies to make your content work smarter, not harder: https://www.emmamcmillancopy.com/content-repurposing-made-easy/

How you can connect with me:

• Website: emmamcmillancopy.com
• Instagram: @emmamcmillancopy &  @notjustaboutcopy
• Facebook: facebook.com/emmamcmillancopywriter
• LinkedIn: linkedin.com/in/emma-mcmillan-copywriter

This podcast is produced by Emma McMillan & Sarah Harney.

I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging. 

This podcast is produced by Emma McMillan & Sarah Harney.

I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

• How Emily’s early life helped shape her career as a writer
• The process of writing a novel - and dealing with rejection
• Strategies for when mindset issues like self-doubt or imposter syndrome creep in
• How Emily reconciles her private author self with the public demands of marketing her books, and 
• Why she can’t imagine life without her writer’s group.

Website: emilybrewin.com/
Facebook: www.facebook.com/EmilyBrewinAuthor/
Instagram: www.instagram.com/emilybrewinauthor/
Twitter: twitter.com/emilykbrewin
LinkedIn: www.linkedin.com/in/emilybrewin/
Books: ‘Hello, Goodbye’ and ‘Small Blessings’

How you can connect with me:

• Website: emmamcmillancopy.com
• Instagram: @emmamcmillancopy &  @notjustaboutcopy
• Facebook: facebook.com/emmamcmillancopywriter
• LinkedIn: linkedin.com/in/emma-mcmillan-copywriter

This podcast is produced by Emma McMillan & Sarah Harney.

I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging. 

This podcast is produced by Emma McMillan & Sarah Harney.

I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

In today’s episode, I share eight of my favourite tips for facing the blank page head-on. With the right strategies, you can start to see it as a blank canvas full of possibilities, rather than something fear-inducing.

We can put ourselves under so much pressure when it comes to writing - especially first drafts. It’s time we gave ourselves permission to write freely and without expectation. The first step in being courageous is being prepared to put something - anything - down on paper. Find out how you can just ‘get it done’!

Happy writing!

Important links:

• Free content repurposing mini-course for strategies to make your content work smarter, not harder: https://www.emmamcmillancopy.com/content-repurposing-made-easy/
• The 5-minute writing framework:
  • Start with a hook or a question to engage your audience. For example, Have you ever wondered…? or Did you know…?
  • Share an anecdote, personal story or piece of research. For instance, I first noticed this when…or The research tells us that…
  • The crux of your piece goes next - what’s your central idea. Flesh it out here for your audience.
  • Finish with offering an invitation - such as How could you try…or When could you?

How you can connect with me:

• Website: emmamcmillancopy.com
• Instagram: @emmamcmillancopy &  @notjustaboutcopy
• Facebook: facebook.com/emmamcmillancopywriter
• LinkedIn: linkedin.com/in/emma-mcmillan-copywriter

This podcast is produced by Emma McMillan & Sarah Harney.

I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging. 

This podcast is produced by Emma McMillan & Sarah Harney.

I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

Welcome back to the Not Just About Copy podcast. My guest for this episode - episode 3 - is Dusk Liney.

Dusk is a listener and space holder, who lives, works and mothers on Wurundjeri Woi Wurrung Land. Dusk has two businesses: The Listening Squad (with her business partner Jo) and The Listening Mama. Dusk is a contemplative circle holder, birth doula, spiritual companion and matrescence facilitator. 

Weaving this all together, Dusk meets people in the midst of their life and listens to their story. She invites people to encounter their inner wisdom and live from that place into their lives, work or birth. The way Dusk holds space is informed by community development, the contemplative movement, birth and motherhood studies and the therapeutic tool of spiritual companionship. Dusk believes in the power of bearing witness to someones' story because every person is of value and needs to be heard.

I’ve had the honour of working with Dusk as a participant in several of her powerful Listening Circles and also through her matrescence work, which was a deeply transformative experience. Dusk has role-modelled and taught me so much about the art of listening and holding space for others. It’s such a privilege to be able to do that for her today. 

This is a beautiful episode that traverses storytelling, language, listening, connection and more. We reflect on the extraordinary power of words - and why it’s important not to rush them.

We talk about:

• The importance of sharing stories through the generations and how Dusk’s stories have helped both shape and heal her, including that of Jeremy, the one-legged seagull
• Owning your own truth - and Dusk shares something that takes me completely by surprise
• The gift of bearing witness, and Dusk’s experience of this in her role as a birth doula 
• How to get comfortable with silence and why it’s time for a listening revolution, and 
• How Dusk’s weekly newsletter has become like a love letter, helping her find joy in writing for business.

I’m so thrilled to share my chat with Dusk Liney…

How you can connect with Dusk

• Website: thelisteningsquad.com, thelisteningmama.com   
• Instagram: @thelisteningmama/, @thelisteningsquad/ 
• Podcast - The Listening Way: thelisteningsquad.com/podcast  

How you can connect with me:

• Website: emmamcmillancopy.com
• Instagram: @emmamcmillancopy
• Facebook: facebook.com/emmamcmillancopywriter
• LinkedIn: linkedin.com/in/emma-mcmillan-copywriter

This podcast is produced by Emma McMillan & Sarah Harney.

I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging. 

This podcast is produced by Emma McMillan & Sarah Harney.

I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

In today’s episode, I share what you need to think about before you get stuck into any piece of content. I unpack the three key things to consider: purpose, audience and platform and share a practical example of what this looks like. 

This is a strategy that will help you write in a more focused and deliberate way, whether that’s for your own business or in your day-to-day work life. Your content is also much more likely to resonate with your desired audience.

Happy writing!

Resources:

• Free content repurposing mini-course for strategies to make your content work smarter, not harder: emmamcmillancopy.com/content-repurposing-made-easy/
• Blog: emmamcmillancopy.com/copywriting-blog/

How you can connect with Emma:

• Website: emmamcmillancopy.com
• Instagram: @emmamcmillancopy
• Facebook: facebook.com/emmamcmillancopywriter
• LinkedIn: linkedin.com/in/emma-mcmillan-copywriter

This podcast is produced by Emma McMillan & Sarah Harney.

I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging. 

This podcast is produced by Emma McMillan & Sarah Harney.

I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

Today’s special guest on the Not Just About Copy podcast is Ami Summers. 

Ami has spent almost 14 years as a leadership development consultant, engagement specialist and accredited coach. She is the Director and Lead Coach at her practice, Craft Coaching and Development. Ami coaches leaders, creatives and entrepreneurs to make their greatest impact using leadership development tools, certified diagnostics and strengths based coaching. 

Also an accomplished painter, Ami believes the world needs all people to practice creative ways of thinking, working, leading and living. She brings her deep appreciation for, and knowledge of, the beautiful intersection between the creative and business worlds.

Her breadth of experience as a coach and consultant spans across communities and industries. Ami has worked with bushfire survivors, First Nations communities, corporate leadership teams, government and education, arts program participants, small business leaders and CEO’s.

Since 2019, Ami has been my business coach - helping me to solidify my values and develop a strategic plan for my business. It’s safe to say Ami was instrumental in the bringing to life of this podcast, supporting me to transform it from the germ of an idea to a living, breathing thing out in the world.

I know you’re going to love this episode. Ami is a business coach with a difference and her creativity shines through in our conversation today. 

We talk about:

• How Ami landed on her own business values and how these are reflected in her work
• The Craft rebranding process and the role copywriting played in this 
• What creativity is and how it works
• How words help Ami connect with her clients and her tips for writing better content
• Matching mood and energy to tasks, plus she introduces me to a game-changing app for productivity, and
• The Emotion Wheel exercise, which is available on the Craft website.

So much good stuff. Here’s my chat with Ami Summers...

How you can connect with Ami:

• Website: craftcoachinganddevelopment.com
• Facebook: www.facebook.com/craftcoachinganddevelopment
• Instagram: instagram.com/craftcoachinganddevelopment
• LinkedIn: linkedin.com/in/amisummers

How you can connect with Emma:

• Website: emmamcmillancopy.com
• Instagram: @emmamcmillancopy
• Facebook: facebook.com/emmamcmillancopywriter
• LinkedIn: linkedin.com/in/emma-mcmillan-copywriter

This podcast is produced by Emma McMillan & Sarah Harney.

I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging. 

This podcast is produced by Emma McMillan & Sarah Harney.

I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

Welcome to Not Just About Copy. This introductory episode will give you a rundown of what you can expect by tuning in, a bit more about who I am and why I started this podcast.

I’m your host, Emma McMillan and I’m an educator, copywriter and copywriting coach. But this podcast is Not Just About Copy.

At its heart, this is a podcast all about connection. How we use words to connect with others, and the lasting impact words can have on us. 

It’s about empowering you to write better.
It’s about learning to love a blank page and its possibilities. 
It’s about finding joy in words and language. 

You’ll hear conversations that I hope will inspire you to reflect on your relationship with words and on how connection shows up for you.  In this podcast I’ll be alternating between two different kinds of episodes. Interview episodes will be a longer-form conversation with a special guest. Every second episode will be a shorter solo episode with me, peeling back the curtain on the copywriting process to teach you a valuable, practical, actionable tip you can implement right away. I’m super excited to share this journey with you.

I’d love for you to hit subscribe wherever you’re listening to this and make sure you’re following on Instagram @emmamcmillancopy for all the latest episode updates. You can also visit my website at emmamcmillancopy.com where you can sign up to my monthly newsletter. I’ll see you in the next episode. Thanks for listening!

How you can connect with Emma:

• Website: emmamcmillancopy.com
• Instagram: @emmamcmillancopy
• Facebook: facebook.com/emmamcmillancopywriter
• LinkedIn: linkedin.com/in/emma-mcmillan-copywriter

This podcast is produced by Emma McMillan & Sarah Harney.

I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging. 

This podcast is produced by Emma McMillan & Sarah Harney.

I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.