Not Motivated

After a short break, we’re back with a refreshed studio and an even stronger mission.

In this episode, we sit with fitness professional Mayowa Morgan of MayorFit to unpack what most people misunderstand about training, health, and results. Too many people choose trainers based on appearance rather than education, and that can lead to injuries, wasted effort, and long-term health risks.

We explore why fitness should be treated like preventive medicine, the importance of certifications, and how proper assessments can shape safer and more effective programs.

We also discuss body types, genetics, posture correction, aging, cardiovascular health, strength training, and the truth about aesthetic expectations versus what your body can realistically achieve.

If you go to the gym, plan to start, or currently work with a trainer, this conversation might completely change how you approach fitness.

What you’ll learn:

• Why being muscular doesn’t mean someone is qualified to train you
• The questions everyone must ask before hiring a trainer
• The difference between strength and true fitness
• Why cardio health is critical for longevity
• How genetics influence body shape and expectations
• What changes in your body after 30–40
• Why regulation and education are missing in the industry
• How improper training can lead to serious injury

This is an essential listen for athletes, gym beginners, and fitness professionals alike.

In this episode, we have two young minds operating in high-pressure, people-heavy industries where success depends on managing personalities, setting boundaries, and creating systems — not just talent. Azeez’s leadership and stakeholder management experience gives him the perfect vantage point to mentor them through their most pressing challenges.

In this episode, we sit with financial expert Jennifer Awiligwe (also known as Financial Jennifer) as she shares insights on the gender wage gap, financial pitfalls women face, and how to build real wealth and confidence with money.

Join us on an inspiring journey through the world of entrepreneurship, where passion, innovation, and leadership come together to shape bold futures. In this episode, we delve into the fascinating stories of Semilore, Tosin, and Claret Chukwu, exploring their unique paths from retail and music to successful business ventures in female accessories, personalized gifts, and construction. We discuss the dynamic interplay of leadership, autonomy, and innovation, drawing lessons from real-world examples like NVIDIA.

Explore strategies for strategic growth, investor relations, and funding structures essential for aspiring entrepreneurs, particularly in developing economies. As we guide young entrepreneurs towards bold futures, we emphasize the importance of nurturing creativity, aligning personal aspirations with company goals, and balancing control with freedom to foster environments where ideas flourish. Tune in for practical wisdom and inspiration on building sustainable businesses and empowering the next generation. Don't miss this enlightening episode filled with valuable insights and strategies for success.

Artificial Intelligence is changing the world - but what about Africa?

In this episode, we sit down with Olayinka Iyiolakan, an Indigenous AI advocate, to unpack what Africa’s AI future really looks like. From missed tech revolutions to homegrown innovation, we discuss:

Why Africa’s biggest obstacle isn’t tech — it’s communication and mindset The danger of waiting for foreign solutions to save us How local data, talent, and voice technology could transform industries

Why government vision and private execution must finally meet And how education, teachers, and young Africans can lead the AI era 💡 This isn’t about AI replacing people, it’s about Africans reclaiming the future.

Get ready to unlock the secrets of modern branding with Jide Sipe, a seasoned brand marketing executive with nearly two decades of experience. Jide guides us through the dynamic world of personal and product branding, navigating the shift from traditional media to the digital forefront, where platforms like TikTok reign supreme. We explore how successful branding has moved beyond mere logos and slogans to creating a perception, value, and influence that truly resonate with audiences.

Together, we delve into the power of brand alignment and the evolving role of influencers in the digital age. Jide shares compelling stories and strategies, illustrating how experiential marketing can ignite meaningful conversations that go beyond likes and clicks. Through real-world examples, we examine the importance of aligning a company's strategy with its brand promises, ensuring not only customer satisfaction but also employee morale, as seen in examples from the airline, telecom, and banking industries.

Lastly, we touch on the art of balancing personal and professional branding, especially in unique cultural contexts like Nigeria. With insights on self-expression and authenticity, Jide sheds light on navigating societal expectations while maintaining a genuine brand persona. As we conclude our discussion, the focus shifts to understanding brand value and management, emphasizing the enduring power of cultural relevance and the creation of lasting loyalty in today's complex market landscape. Join us for this engaging and insightful exploration of branding success in the digital age.

In this episode of Not #Motivated, I sit with BB Sasore (one of Nigeria’s most #visionary #filmmakers and co-founder) of Nemsia Studios, the creative force behind some of #Nollywood’s most ambitious projects like Breath of Life, Ms. Kanyin, After 30

We explore the intersection of #culture, #creativity, and #infrastructure, and ask the hard questions:

• Why hasn’t Nigeria fully unlocked its soft #power the way Korea did?
• How can Nollywood move from talent-driven to structure-driven?
• What’s the real bottleneck (#funding, #infrastructure, or #leadership)?

From the evolution of film distribution and piracy to the role of AI in storytelling and the untapped potential of gaming and animation, this is a deep dive into the future of African content creation.

Available on Spotify, YouTube, and all podcast platforms. New episodes every Tuesday, 9AM.

Check out Nemsia Studios projects on https://nemsiastudios.com/projects/

#NotMotivated #BBSasore #Nollywood #AfricanCinema #CreativeEconomy #Podcast

Most people get #promoted into #leadership but never get trained for it — they #learn by trial, pressure, and mistakes. In this episode, I sit with Dr. Abiola “Champ” Salami, an #awardwinning leadership and #performance #coach, to unpack what true leadership really means in today’s #world

Together, we explore:

- Why many #talented #people struggle when they step into leadership

- The difference between #managing people and leading them

- How to #build #trust, #clarity, and #influence even in tough environments

- The daily #habits and #mindset shifts that define great leaders

Whether you’re leading a #team, building a #business, or #growing in your #career, this conversation will help you understand the #science and #discipline behind #effective leadership — beyond #motivation or titles.

🎙 Subscribe to Not Motivated for more conversations with thought leaders shaping #Africa

📅 New episodes every Tuesday at 9AM.

#Growth #NotMotivated #AzeezAmida #DrAbiolaSalami

About a year ago, I decided to step away from the CEO seat and retire early.

Retirement for me wasn’t about slowing down, it was about pausing, reflecting, and asking myself: after years of leading & building companies and navigating boardrooms across Africa, what really matters next?

What I found in that silence was clarity. Success and failure leave behind patterns, and those patterns hold lessons. Many of us go through life believing motivation is the secret ingredient. But I’ve learned it’s not. Motivation fades. Systems, discipline, and clarity outlast it.

That’s why I’m launching Not Motivated Podcast. A podcast built on honest conversations and hard truths, the kind that comes from lived experience, tough choices, and the courage to admit when things break.

Every Tuesday at 9am, starting October 7th, I’ll sit with thought leaders to share stories and actionable insights on life, growth, and everything in between.

I retired from the corporate ladder, but not from the mission of growth. This is the next chapter.