Notes in the Margin

Vicky interviews Lucy Cohen on today's episode to get inside her brain and to find out what makes her tick! Lucy has taken a unique approach to her accounting business, and is the perfect example of how you can stand out from the crowd in a very traditional and rigid industry!

Key Takeaways:

[1:10] Who is Lucy and what does she do?

[7:20] Why is Lucy different compared to other accountants?

[12:15] Lucy discusses the types of clients she works with.

[13:35] Lucy shares some of the fun marketing pieces she's sent out about her business.

[18:35] What's the biggest business lesson Lucy has learned over the years?

[19:50] What is the biggest mistake Lucy has made in business, and how did she fix it?

[25:30] Lucy shares why she works with the Four Ladies Network.

[26:55] What kinds of obstacles has Lucy had to overcome in her career?

[28:20] It's incredibly important that fellow female business owners support each other!

[28:40] What advice does Lucy have on how to grow your business?

[30:35] Vicky's new book is coming out in June! Don't miss it!

Mentioned in This Episode:

Vicky Fraser

Vicky's Podcast

Vicky's Business For Superheroes Book

The Inner Circle

Borrow My Brain

Vicky's Book Club

Vicky's new book!

Email Vicky

Mazuma Accountants

Lucy Cohen on Twitter

L4N UK

Vicky has 12 tips to help you appear more confident on today's show! However, due to exciting lamb-adopting shenanigans happening at the cottage, you'll have to tune in next week to get the other 7 tips. Part one of this episode dives into how you can use your body to convey confidence and to help build trust among your customers.

Key Takeaways:

[2:30] What's new with Vicky and Joe? Well, it involves adopting lambs.

[8:40] Let's talk about body confidence.

[10:50] Vicky has 12 top tips on becoming more confident!

[14:50] Don't forget to move your hands around. Stiff hands = stiff body.

[18:30] Vicky hates when she is talking to someone and they're constantly looking over their shoulder for someone more interesting. Don't be rude.

[21:00] Although it can be hard, make eye contact with people!

[23:30] Sorry! We're out of time. There are 7 more to go! Come back next week.

[25:15] Vicky's book is coming out in June. Also, don't forget to join Vicky's book club. It's absolutely free.

Mentioned in This Episode:

Vicky Fraser

Vicky's Podcast

Vicky's Business For Superheroes Book

The Inner Circle

Borrow My Brain

Vicky's Book Club

Vicky's new book!

Email Vicky

Kenda Macdonald is an Automation Ninja with a background in Forensic Psychology. So few people actually look at their website from a behavioral perspective and that's where Kenda and her expertise over at Automation Ninjas come in handy. On the show, Kenda shares tips on how you can be GDPR compliant (and what it is) and how you can structure your website so that it makes sense to your target user.

Key Takeaways:

[1:50] Who is Kenda and what does she do?

[3:25] What is GDPR?

[6:00] What do marketers need to do to be GDPR compliant?

[8:05] You have to get your current list onboard as well with the new policy. It doesn't just apply to new subscribers or customers.

[9:55] Will you lose subscribers?

[10:45] Want to get compliant? Check out the InfusionSoft Pack (link in the show notes).

[12:55] What did Vicky and Kenda do last weekend?

[14:35] Every page on your website needs to have a purpose.

[17:15] Vicky feels in control of her website again and has a deeper understanding of how to target her audience from a behavior perspective.

[20:05] Being able to get away from your business from time to time really frees your brain up and lets you become more creative.

Mentioned in This Episode:

Vicky Fraser

Vicky's Podcast

Vicky's Business For Superheroes Book

The Inner Circle

Borrow My Brain

Vicky's Book Club

Vicky's new book!

Email Vicky

Automationninjas.com

InfusionSoft Pack

Body language!!! That's the topic of today's show. Vicky hates talking on the phone for this very reason—she can't see you. So much gets lost in translation when you're unable to see people's faces and bodies. There are also unconscious signals you're sending to others by the way you stand, walk, and look. On the show, Vicky shares ways you can appear more genuine and confident through your body language.

Key Takeaways:

[3:35] Some people just have a presence, an energy, about themselves.

[4:25] Isn't it amazing that we're alive today? It's chaos out there in nature!!!

[7:30] Vicky hates talking to people on the phone because she can't see their faces and read their body language.

[10:05] Do you know when the first emoticon was invented?

[14:55] Your face has telltale signs when you don't understand something.

[20:25] When you're giving a speech, look at your audience! It conveys confidence!

[22:35] How much eye contact is too much eye contact? Tune in next week to find out!

[24:30] Really check and understand why what you're talking about is important. It will make you feel more confident during your presentation.

[25:35] Did you know posture can improve your mood?

[28:20] Cultivate a habit of people watching to see how they behave.

[30:00] Would you like your questions answered? Send Vicky and Joe a bottle of gin! (Just kidding.) Feel free to email Vicky.

Mentioned in This Episode:

Vicky Fraser

Vicky's Podcast

Vicky's Business For Superheroes Book

The Inner Circle

Borrow My Brain

Vicky's Book Club

Vicky's new book!

Email Vicky

On today's episode, Vicky and Joe share their thoughts on what makes a person charismatic. If you're not charismatic at all, don't worry! Charisma can be learned! Vicky and Joe discuss ways you can become a more charismatic, more confident person and why several leaders often have this trait built into them.

Key Takeaways:

[2:10] What's the worst thing that could happen during a dance competition? Well...let Vicky tell you.

[4:25] Despite the setbacks, Vicky won her first pole dancing competition!

[7:25] What famous people can you think of that have charisma?

[9:55] Let's back up, what is charisma?

[12:20] Public service announcement: Don't buy Maybelline makeup products as they still test on animals. Vicky loves Urban Decay products.

[14:25] The good news is you can learn how to be charismatic.

[17:00] What are some of the things charismatic people do very well?

[19:25] It took Vicky a while to recognize that she was a leader to her superhero group.

[20:30] To be a leader and to run a successful business, you need to be a little arrogant and a little bit confident.

[22:35] What can you do if you don't feel confident?

[26:00] Many charismatic people are also very kind people.

[30:00] Remember, life is a work in progress.

[30:35] Do you have any questions you'd like to ask Vicky? She'll answer them on the podcast!

Mentioned in This Episode:

Vicky Fraser

Vicky's Podcast

Vicky's Business For Superheroes Book

The Inner Circle

Borrow My Brain

Vicky's Book Club

Vicky's new book!

Vicky and Joe discuss some of their favourite stories on this week's podcast. Why are stories so important? Well, because we are wired for them. Nobody really remembers the facts and figures, but we do remember the story behind it. Stories help people picture themselves with a brighter future and this is one of the many reasons why you need to be telling stories in your business to have your customers take action!

Key Takeaways:

[2:10] This week's podcast is all about storytelling.

[2:45] What are some of Joe's favourite stories?

[4:00] What are some of Vicky's favourite stories?

[6:55] Vicky hated history when she was in uni. It was awful and boring.

[8:35] However, you can fix 'boring' subjects really easily if you had a teacher who was a really good story teller. The same applies to your business!

[11:55] Stories are part of our evolutionary makeup.

[13:40] When we tell a story, we help people see a brighter future.

[16:20] Our brains don't actually distinguish between reading an experience vs. actually having that experience in real life.

[17:35] Very few people are able to remember facts and figures, but almost everyone remembers the story.

[20:25] You need to get people to feel things, and stories help you do that.

[22:00] Shout out to Eric, Vicky's audio editor!

Mentioned in This Episode:

Vicky Fraser

Vicky's Podcast

Vicky's Business For Superheroes Book

The Inner Circle

Borrow My Brain

Vicky's Book Club

Vicky's new book!

Vicky and Joe continue their discussion about how to discover your ideal customer demographic through the use of….empathy! It is not enough to know their age, job title, and marital status. No, you need to dig deeper. You need to pull at their heartstrings, because no one buys based purely on facts alone. What does your customer do on Sunday and Monday mornings? This insight is valuable and over 90% of businesses don't take this extra step to truly get to know their customer's pain.

Key Takeaways:

[0:45] It's Vicky's birthday tomorrow!

[4:20] The more Vicky thinks about people, the more she realizes that having empathy just doesn't happen naturally to most of us.

[9:00] Having empathy is incredibly important if you want to sell to people.

[9:25] We spend a lot of time speaking in fact, but that's not what gets people to buy.

[12:55] You need to get into your customer's heads.

[13:50] What does your target market do on Sunday and Monday mornings, and why?

[18:10] If your target market rides the tube every morning, well, get on the tube! This is research!

[20:10] Vicky learned an interesting lesson from the muppets.

[22:20] Don't just ask your target audience questions, but watch them (in a non-creepy way).

[26:50] What's the takeaway for this episode? Learn how to empathize!

Mentioned in This Episode:

Vicky Fraser

Vicky's Podcast

Vicky's Business For Superheroes Book

The Inner Circle

Borrow My Brain

Vicky's Book Club

Vicky's new book!

Do you feel like you're shooting in the dark when it comes to your marketing? Targeting everyone and their dog probably isn't the best idea. It's expensive and it can discourage you when you see a fleeting ROI. Many businesses understand the importance of knowing their demographics, but they often stop there. They don't dive deeper; they don't know what truly motivates someone into buying. That's the difference between an interested crowd and a starving crowd.

Key Takeaways:

[1:25] Who is Gary Halbert?

[6:15] Who is your ideal customer? Anybody with money is the wrong answer.

[7:35] Vicky asked her subscribers what their biggest challenge was. She got a response back that was kind of ridiculous.

[11:05] Hey, by the way, Vicky would love to hear from you. Have you taken her up on her advice recently from the podcast? Write to her what your experience was like!

[13:15] Instead of spending $10k on everybody and his dog, spend $1k on advertising reaching out to a focused group.

[14:15] Think about your advertising strategy in terms of ROI, not in terms of how many people see it.

[15:05] How do you find your starving crowd?

[17:00] How does Vicky know she's found her starving crowd?

[22:20] When you want to really discover who your starving crowd is, it boils down to actually talking to them, not looking at the statistics of whom your product is good for.

[24:10] Don't just stop at the demographics. Dig deeper and find out what motivates them.

[25:00] Tune in next week to discover how to dig deeper and find that motivation!

Mentioned in This Episode:

Vicky Fraser

Vicky's Podcast

Vicky's Business For Superheroes Book

The Inner Circle

Borrow My Brain

Vicky's Book Club

Vicky's new book!

Teresa Misty Mozejko is an entrepreneur and the owner of Whitby Fit Body Bootcamp and 10,000 Strong. She started her career as a brick and mortar operator, but has transitioned into copywriting. She also hosts the Breaking Bread Mastermind event. Today's episode dives into what you're doing wrong in copywriting and how online dating can help improve your copywriting skills.

Key Takeaways:

[2:20] Who is Misty and what is her background?

[3:55] What is Misty currently working on?

[6:40] When it comes to copywriting, different words appeal best to men vs. women.

[9:55] How can you get good at imagery in copywriting?

[12:25] Ask yourself why, and then do it again, and again, and again!

[16:10] Have a conversation with yourself (no, you're not crazy) and see what words you use the most that can best describe you.

[19:25] How can you get the 'call to action' just right?

[22:40] Have you been doing any online dating lately? It's a cesspool for copywriters.

[32:15] The next Breaking Bread Mastermind will be held in the UK!

[33:25] Are you interested in joining? There are only 7 spaces left. Email Vicky for more info.

Mentioned in This Episode:

Vicky Fraser

Vicky's Podcast

Vicky's Business For Superheroes Book

The Inner Circle

Borrow My Brain

Vicky's Book Club

Vicky's new book!

Teresa (Misty) Mozejko on LinkedIn

Email Vicky at [email protected]

Email Misty at [email protected]

Dear listener, do you have an opinion? Vicky hopes you do! People do not change the way they speak or interact with someone the moment they get into the office, so why should you suppress or hide your opinions when you're an expert in your field? Having an opinion, having a stance, being a bit offensive or against the grain, gets people paying attention. Yes, they might hate you, but so what?

Key Takeaways:

[5:00] People want you to have an opinion.

[8:50] If you say something that offends someone, it's going to be okay.

[10:55] You don't suddenly become a different person just because you walked into your office! So, why are you suppressing yourself?

[12:10] There are so many fake people out there because they're too afraid to be themselves.

[12:35] There's a difference between being nice and being kind.

[13:25] Why should you 'be you' in business?

[17:00] There are some people who will have an opinion on everything regardless if they know it or not.

[18:20] With that being said, If you have a strong opinion about your industry or your expertise, put it out there!

[19:25] Be prepared to change your mind when presented with new information.

[25:00] Not sure where to start?

[28:55] What's this week's takeaway? Have an opinion and share it!

Mentioned in This Episode:

Vicky Fraser

Vicky's Podcast

Vicky's Business For Superheroes Book

The Inner Circle

Borrow My Brain

Vicky's Book Club

Vicky's new book!