Notes in the Margin

Oli Luke is a marketing consultant where he helps UK marketers and sales teams build highly profitable direct-mail campaigns. He discusses with Vicky some of the quick steps you can take to increase sales and traffic. He also reminds the listeners that there isn't a 'one-size-fits-all' approach to marketing, so be sure to test and track each strategy accurately. Listen in to find out more!

Key Takeaways:

[1:20] Who is Oli Luke?

[2:45] What's the easiest way to increase business sales?

[5:40] How has Oli helped his clients?

[8:35] You don't have to spend a lot of time on marketing.

[8:40] Sending direct mail is really fun to do.

[10:35] How can you get more inquiries in the first place?

[12:35] You have to test and try stuff.

[13:20] There is no right answer to every business. You have to see what works and scale from there.

[15:30] What's the quickest way to make sales?

[18:20] Oli has a free report on easy marketing strategies you can implement in your business.

Mentioned in This Episode:

http://oliluke.com/

http://www.businessforsuperheroes.com/

Vicky and her husband Joe discuss big corporations dodging taxes and why the universe, in general, doesn't care about you. Vicky believes corporations try to dodge taxes due to them being a rather faceless entity with departments. If only they just put one person in charge of their taxes to have more accountability for their actions. Vicky overheard on the radio that big corps are also destroying independent businesses and she expands further on the topic.

Key Takeaways:

[1:25] The universe doesn't care about you.

[1:35] Vicky and Joe talk about big corporations dodging taxes.

[4:10] Would society work better if there were charities instead of taxes?

[4:25] There's a lot of tax dodging from Amazon/Starbucks/Google/etc.

[4:55] Wouldn't the government be better off trying to close the legal loopholes?

[5:45] Vicky believes corporations dodge taxes because they're detached emotionally.

[6:50] Are the corporations who are dodging taxes, also destroying independent businesses?

[7:40] Vicky talks about an independent bookstore called Stephanie Books in London.

[12:15] Every customer is a lazy customer.

[15:05] Vicky talks about her local ski and sports shop.

[20:35] Vicky is by no means rich, but she is busy and would pay to have some of her time freed up.

[24:05] How can you entice people away from big companies?

Mentioned in This Episode:

http://www.businessforsuperheroes.com/

http://www.businessforsuperheroes.com/inner-circle

Vicky and her husband Joe discuss big corporations dodging taxes and why the universe, in general, doesn't care about you. Vicky believes corporations try to dodge taxes due to them being a rather faceless entity with departments. If only they just put one person in charge of their taxes to have more accountability for their actions. Vicky overheard on the radio that big corps are also destroying independent businesses and she expands further on the topic.

Key Takeaways:

[1:25] The universe doesn't care about you.

[1:35] Vicky and Joe talk about big corporations dodging taxes.

[4:10] Would society work better if there were charities instead of taxes?

[4:25] There's a lot of tax dodging from Amazon/Starbucks/Google/etc.

[4:55] Wouldn't the government be better off trying to close the legal loopholes?

[5:45] Vicky believes corporations dodge taxes because they're detached emotionally.

[6:50] Are the corporations who are dodging taxes, also destroying independent businesses?

[7:40] Vicky talks about an independent bookstore called Stephanie Books in London.

[12:15] Every customer is a lazy customer.

[15:05] Vicky talks about her local ski and sports shop. 

[20:35] Vicky is by no means rich, but she is busy and would pay to have some of her time freed up.

[24:05] How can you entice people away from big companies?

Mentioned in This Episode:

http://www.businessforsuperheroes.com/

http://www.businessforsuperheroes.com/inner-circle

Vicky Fraser invites her husband, Joe, on the show to discuss time and productivity. Vicky would like to remind everyone that we all have the same amount of hours, minutes, and seconds in one day, so we have to make the most out of it. Vicky emphasizes the importance of focusing on marketing within your business as a way to truly make the most out of your time and live a better quality life.

Key Takeaways:

[1:35] You don't have time? This is an EXCUSE!

[5:50] Be honest, you do have time.

[6:25] You're better off just saying 'no' instead of 'I don't have time'.

[10:25] Don't have time to do marketing? Do you mean you're just a little overwhelmed?

[11:10] Marketing is important.

[11:50] It can be a frustrating circle for a freelancer.

[13:40] You can't spend all of your time working, you need to eat, sleep, and spend time with your family.

[14:10] You owe it to yourself and your family to make time for marketing.

[14:30] Remember, not everything that happens to you is your fault.

[15:00] The little failures are the useful ones.

[17:35] Don't feel bad about not being productive; however you do need to take responsibility for it.

[17:45] Sounds simple, but make a list of your tasks.

[20:20] Categorize your tasks as important, urgent, or not important.

[21:45] Outsource as much stuff as you can.

[23:15] Contact Vicky if you need a VA.

[23:40] You can't outsource everything right away, so just pick something small.

[25:15] Buy Vicky's book if you haven't already and do the exercise in chapter three.

[26:00] You're entitled to your time.

[27:10] Shout out to Podfly!

Mentioned In This Episode:

http://www.businessforsuperheroes.com/

https://www.facebook.com/soverybritish/

Vicky Fraser invites her husband, Joe, on the show to discuss time and productivity. Vicky would like to remind everyone that we all have the same amount of hours, minutes, and seconds in one day, so we have to make the most out of it. Vicky emphasizes the importance of focusing on marketing within your business as a way to truly make the most out of your time and live a better quality life.

Key Takeaways:

[1:35] You don't have time? This is an EXCUSE! 

[5:50] Be honest, you do have time.

[6:25] You're better off just saying 'no' instead of 'I don't have time'.

[10:25] Don't have time to do marketing? Do you mean you're just a little overwhelmed?

[11:10] Marketing is important.

[11:50] It can be a frustrating circle for a freelancer. 

[13:40] You can't spend all of your time working, you need to eat, sleep, and spend time with your family.

[14:10] You owe it to yourself and your family to make time for marketing.

[14:30] Remember, not everything that happens to you is your fault.

[15:00] The little failures are the useful ones.

[17:35] Don't feel bad about not being productive; however you do need to take responsibility for it.

[17:45] Sounds simple, but make a list of your tasks.

[20:20] Categorize your tasks as important, urgent, or not important.

[21:45] Outsource as much stuff as you can.

[23:15] Contact Vicky if you need a VA.

[23:40] You can't outsource everything right away, so just pick something small.

[25:15] Buy Vicky's book if you haven't already and do the exercise in chapter three.

[26:00] You're entitled to your time.

[27:10] Shout out to Podfly!

Mentioned In This Episode:

http://www.businessforsuperheroes.com/

https://www.facebook.com/soverybritish/

On this episode of the Business for Superheroes Podcast, Vicky Fraser is joined by her husband Joe to talk about Email Marketing, which is one of Vicky’s favourite topics. She believes everybody ought to be using email marketing – Why? Because it’s awesome, and it’s an inexpensive marketing strategy that yields high returns.

Key Takeaways:

[2:43] Email marketing – tales of success!

[5:13] What kind of success does Vicky have with email marketing?

[8:19] There are many pervasive myths about email marketing.

[8:46] Myth #1: Email marketing doesn’t work anymore.

[10:59] Myth #2: People don’t read emails anymore.

[14:26] Myth #3: People will think you’re a spammer.

[16:12] Myth #4: People think their customers are too clever & sophisticated to respond to Vicky Fraser style of emails.

[18:36] Myth #5: People think their customers don’t like to be sold to.

[20:08] Myth #6: If I email my list, they will unsubscribe.

[22:42] Vicky’s advice this week.

Mentioned in This Episode:

www.businessforsuperheroes.com/inner-circle

On this episode of the Business for Superheroes Podcast, Vicky Fraser is joined by her husband Joe to talk about Email Marketing, which is one of Vicky’s favourite topics. She believes everybody ought to be using email marketing – Why? Because it’s awesome, and it’s an inexpensive marketing strategy that yields high returns.

Key Takeaways:

[2:43] Email marketing – tales of success!

[5:13] What kind of success does Vicky have with email marketing?

[8:19] There are many pervasive myths about email marketing.

[8:46] Myth #1: Email marketing doesn’t work anymore.

[10:59] Myth #2: People don’t read emails anymore.

[14:26] Myth #3: People will think you’re a spammer.

[16:12] Myth #4: People think their customers are too clever & sophisticated to respond to Vicky Fraser style of emails.

[18:36] Myth #5: People think their customers don’t like to be sold to.

[20:08] Myth #6: If I email my list, they will unsubscribe.

[22:42] Vicky’s advice this week.

 
Mentioned in This Episode:

www.businessforsuperheroes.com/inner-circle

On this episode of the Business for Superheroes Podcast, Vicky Fraser is joined by her husband Joe to talk about the power of habit and the habit loop. Vicky also shares advice on how you can change a bad habit and how good habits are important for success.

Key Takeaways:

[0:50] What is Vicky’s worst habit?

[1:59] How did Joe stop smoking?

[3:25] How did Vicky stop smoking?

[4:18] What is the habit loop?

[5:13] You can’t control what happens to you but you can control how you react to it.

[8:26] Focusing your time and energy on stuff you can do & the power of habit.

[10:27] Good intentions are worthless on their own and success requires action.

[10:41] Success has a lot to do with consistency.

[12:54] We have two selves: a conscious self and an unconscious self.

[13:43] Your unconscious brain takes over certain tasks in your life.

[14:17] Your habits run about 40% of what you do.

[16:28] Almost everything we do is habit.

[17:50] You feel good after exercising because you’re in a habit loop.

[18:50] The bad news: you can’t break habits.

[20:56] The good news: once you form habits you can change them.

[24:35] A simple way to change your bad habits.

[26:03] Next week Vicky will talk about email marketing.

Mentioned in This Episode:

www.businessforsuperheroes.com/inner-circle

The Power of Habit by Charles Duhigg

On this episode of the Business for Superheroes Podcast, Vicky Fraser is joined by her husband Joe to talk about the power of habit and the habit loop. Vicky also shares advice on how you can change a bad habit and how good habits are important for success.

Key Takeaways:

[0:50] What is Vicky’s worst habit?

[1:59] How did Joe stop smoking?

[3:25] How did Vicky stop smoking?

[4:18] What is the habit loop?

[5:13] You can’t control what happens to you but you can control how you react to it.

[8:26] Focusing your time and energy on stuff you can do & the power of habit.

[10:27] Good intentions are worthless on their own and success requires action.

[10:41] Success has a lot to do with consistency.

[12:54] We have two selves: a conscious self and an unconscious self.

[13:43] Your unconscious brain takes over certain tasks in your life.

[14:17] Your habits run about 40% of what you do.

[16:28] Almost everything we do is habit.

[17:50] You feel good after exercising because you’re in a habit loop.

[18:50] The bad news: you can’t break habits.

[20:56] The good news: once you form habits you can change them.

[24:35] A simple way to change your bad habits. 

[26:03] Next week Vicky will talk about email marketing.

 
Mentioned in This Episode:

www.businessforsuperheroes.com/inner-circle

The Power of Habit by Charles Duhigg

On this episode of the Business for Superheroes Podcast, Vicky Fraser is joined by her husband Joe to talk about 'storeyselling’, because the secret of selling has always been "a damn good story". Vicky will share her insights on why stories are so powerful and why it’s essential to use them in all of your marketing.

Key Takeaways:

[1:51] Vicky shares some of her favorite storybooks.

[8:59] If you want people to remember stuff, tell them a story.

[12:32] We are interested in stories about people.

[13:55] Stories are really powerful.

[15:25] Why are stories so powerful?

[17:38] Our brains are hard wired to respond to stories and we make decisions based on our emotional responses.

[21:40] Jennifer Aaker's experiment demonstrates the importance of stories.

[23:14] Vicky's suggestions on storytelling.

[25:19] Vicky’s inner-circle has access to her hour-long online tele-class on storytelling.

Mentioned in this Episode:

www.businessforsuperheroes.com/inner-circle

Wired for Story by Lisa Crom

The Feeling of What Happens by Antonio Damasio

Jennifer Aarker

David Attenborough vs. George Monbiat

www.tinyurl.com/bfs/hermetcrabs

“They Lived” - Subaru Commercial