With all eyes ahead to Snow White, we’re taking a deep dive into the pre-sales analysis, controversies, initial media impressions, and the pre-sales audience this week. In addition, we analyse the performances and audiences of new releases Novocaine and Black Bag, so join us for all the insights Behind the Screens.

Topics and times:

1. Box office overview - 0:47

2. Year-to-date comparison - 1:38

3. Domestic box office - 2:53

4. Novocaine audience analysis - 3:42

5. Black Bag box office overview - 6:31

6. Black Bag audience analysis and reception - 7:35

7. Snow White pre-sales analysis - 10:02

8. Snow White initial media impressions - 11:00

9. Snow White pre-release audience - 12:53

10. Next week - 14:03

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Box Office Overview:

1. Novocaine debuted in top position with $8.7M in the domestic market, and a further $1.8M from 19 international markets for a worldwide total opening of $10.5M.

2. Mickey 17 in its second week saw a 60% drop, grossing $7.51M in the domestic market.

3. Black Bag debuted just behind Mickey 17 with $7.5M in the domestic market, and $4.3M from 37 international markets, making an $11.8M global opening.