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NOW 37 - Summer '97: Marc Burrows


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Swing it, shake it, move it, make it!


…is exactly what the nation was doing in 1997. Yes, that’s right, Channel 5 was here and fiddling with that aerial to try and get a reception to see The Jack Docherty Show was what we were all up to. Robbie Williams even changed the lyrics to his breakout hit ‘Old Before I Die’ in honour of this revolutionary fifth channel twiddlesome pastime. 


But of course this was but a fuzzy, interference-driven distraction compared to what was going on in, what the kids were still calling, ‘The Charts’. And OF COURSE the aforementioned lyrics were from the FOURTH NO1 in a row from those Spice Girls (AND it was a double A-Side, Mama!). That’s right we were gripped by Geri’s Brit Awards conquering Union Jack dress (for the correct reasons, flag waving nonces), but the girls were proving to be more popular than Swampy’s tenancy under the A30 (another one for there kids) with En Vogue, Eternal, Ultra Naté, Gwen Stefani and a host of others reigning supreme in the hit parade. 


And there was so much more. As we see as we take out our CDs (possibly trapped in a broken 90s case) from summer 97’s NOW 37!!


Pop was back, Back, BACKSTREET! (Really?!? - Ed)

Everyone’s favourite sunshine trio Hanson were MMMBop-ping (!), Backstreet Boys were taking their shirts off (!!) No Mercy were taking a break from their restaurant shifts (possibly) and George Michael was, as always, just being incredible.


However, HOWEVER…


Over on CD2, there was - an identity


Britpop was either clinging on by its bitten and possibly chipped fingernails, recycling some flat champagne from their first album, staring at the sun (checks notes, avoids further U2 puns) or - more interestingly - evolving. And, boy, there were quite the classic run of tracks as The Verve, Supergrass, blur, The Seahorses and Radiohead provided some iconic memories. 


No Gallagher brothers on NOW37? No fear!

(Actually, I think you’ll find they were gearing up for the autumn release of Be Here Now, but the less said etc…)


And joining me on this golden revisit of the pop landscape of NOW37 and providing more memories than a hungover Labour MP on the 2nd of May is writer, comic and all round 90s pop kid Marc Burrows.


As his (quite wonderful) Britpop stand up show tours the nation, discover which compilation started Marc’s musical journey, marvel at how a power chord changed his life, ruminate at what ‘indie through the sausage machine’ sounds like, consider why we’re picturing The Outhere Brothers and The Vengaboys on the A52 somewhere near Mablethorpe, revel in the NME review of Paranoid Android (it’s worth waiting for) and nod your head knowingly as we explore why the Britpop party ending maybe wasn’t such a bad thing.


No, turn the aerial the other way - I think I can start to see something that may be Family Affairs. Or is it Milkshake Monkey..?

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Back to NOW!By Pop Rambler

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