Now, that’s what I call Business.

By Brianne West

If you want to build a business that changes the world, this is the podcast for you. Join Brianne West, entrepreneur and founder of Ethique, as she embarks on building Incrediballs, her newest startup... more

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FAQs about Now, that’s what I call Business.:

How many episodes does Now, that’s what I call Business. have?

The podcast currently has 31 episodes available.

Now, that’s what I call Business. episodes:

October 16, 2023 Biz Bites with Ethically Kate. How to build a personal brand, build community and change the world.
The first episode of Biz Bites features Kate Hall (you will know her as Ethically Kate) talking everything personal brand, instagram growth, community building, delegation and work-life balance (but without the bullsh*t).
Our Snappy Snippets feature business owners changing the world with their enterprises and some big questions around what they are superstars at!
No intros, no waffle (okay, well not much), just helpful snappy answers to help you build your businesses!
Brianne:
www.briannewest.com
https://www.instagram.com/briannemwest/
https://www.tiktok.com/@briannemwest
https://www.youtube.com/@briannemwest
Incrediballs:
incrediballs.com
https://www.instagram.com/incrediballsdrinks/
https://www.tiktok.com/@incrediballsdrinks
Business, but Better (the FREE education hub for founders & entrepreneurs):
www.businessbutbetter.co
https://www.tiktok.com/@businessbutbetter
https://www.instagram.com/businessbutbetter/
Our sister podcast is called 'Now, That's What I Call Green'.
...more
23min
October 12, 2023Let's talk Founder Wellbeing... and how to Balance Business and your Brain
Embarking on the entrepreneurial journey with Ethique and Incrediballs has been a whirlwind of triumphs, stumbles, and invaluable lessons. This is an honest (and deeper than expected) chat about founder well-being and mental health. Throughout this episode, the curtain is drawn back on my personal pathways of establishing boundaries, fostering resilience, and forming supportive networks, revealing that prioritizing mental health isn’t merely a personal benefit, but a fundamental pillar for business success and sustainability too. Because if you're burned out, or simply not feeling your best, you can't do your best for your business.
Find us online:
Brianne:
www.briannewest.com
https://www.instagram.com/briannemwest/
https://www.tiktok.com/@briannemwest
https://www.youtube.com/@briannemwest
Incrediballs:
incrediballs.com
https://www.instagram.com/incrediballsdrinks/
https://www.tiktok.com/@incrediballsdrinks
Business, but Better (the FREE education hub for founders & entrepreneurs):
www.businessbutbetter.co
https://www.tiktok.com/@businessbutbetter
https://www.instagram.com/businessbutbetter/
Our sister podcast is called 'Now, That's What I Call Green'.
Where to get help
1737, Need to talk? Free call or text 1737 to talk to a trained counsellor.

Anxiety New Zealand 0800 ANXIETY (0800 269 4389)

Depression.org.nz 0800 111 757 or text 4202

Lifeline 0800 543 354

Rural Support Trust 0800 787 254

Samaritans 0800 726 666

Suicide Crisis Helpline 0508 828 865 (0508 TAUTOKO)

Yellow Brick Road 0800 732 825

thelowdown.co.nz Web chat, email chat or free text 5626

What's Up 0800 942 8787 (for 5 to 18-year-olds). Phone counselling available Monday-Friday, noon-11pm and weekends, 3pm-11pm. Online chat is available 3pm-10pm daily.

Youthline 0800 376 633, free text 234, email [email protected], or find online chat and other support options here.

If it is an emergency, click here to find the number for your local crisis assessment team.

In a life-threatening situation, call 111.
...more
25min
October 04, 2023 All things Export! My Ethique Journey & Incrediballs' Global Plans
Ever wondered how to successfully expand a brand overseas? Well, I have a few insights, and some mistakes to learn from! This episode is all about my first-hand experience of catapulting Ethique to international success through 22 countries - what worked and what didn't. From understanding export regulations to choosing ethical retail partners, get actionable business strategies and insights. Plus, discover why Incrediballs is simultaneously launching in NZ, Australia, and the USA (is that a crazy decision...). Ideal for entrepreneurs looking for practical tips on global business expansion and sustainable partnerships.
...more
29min
September 28, 2023 Your Business Needs an Incrediball Community: Tips to Start Yours
In today's episode, I, Brianne West, will take you on a journey exploring the critical role that community building plays in mission-driven businesses—and really, any business at all (and damn it's hard to build one!). Understand why a vibrant community is not just another marketing tactic but stands as the very foundation of successful ventures. We'll discuss how it can amplify customer engagement and even enhance investment opportunities, drawing from real-life examples like Incrediballs, Girls that Invest, Mecca, and Gymshark. Join me to gain practical advice on fostering an enthusiastic and dedicated community that can elevate your mission-driven business to unparalleled success.
Find us online:
Brianne:
www.briannewest.com
https://www.instagram.com/briannemwest/
https://www.tiktok.com/@briannemwest
https://www.youtube.com/@briannemwest
Incrediballs:
incrediballs.com
https://www.instagram.com/incrediballsdrinks/
https://www.tiktok.com/@incrediballsdrinks
Business, but Better (the FREE education hub for founders & entrepreneurs):
www.businessbutbetter.co
https://www.tiktok.com/@businessbutbetter
https://www.instagram.com/businessbutbetter/
Our sister podcast is called 'Now, That's What I Call Green'.

...more
16min
September 20, 2023 Unlocking the Secrets of Product Testing: From Flavour Fails to Delicious Drinks.
Welcome to the intricate world of product testing in this week's episode of 'Now, That's What I Call Business.' I, Brianne West, will give you a behind-the-scenes look at Incrediballs' flavour evolution and share essential insights that can benefit any business. Discover the advantages and drawbacks of focus groups, understand the nuances between soft and hard launches, and learn why paying customers are your most valuable resource for feedback. Whether you're in food, tech, or any other sector, this episode promises to arm you with the knowledge to pave your path to success.

Find us online:
Brianne:
www.briannewest.com
https://www.instagram.com/briannemwest/
https://www.tiktok.com/@briannemwest
https://www.youtube.com/@briannemwest
Incrediballs:
incrediballs.com
https://www.instagram.com/incrediballsdrinks/
https://www.tiktok.com/@incrediballsdrinks
Business, but Better (the FREE education hub for founders & entrepreneurs):
www.businessbutbetter.co
https://www.tiktok.com/@businessbutbetter
https://www.instagram.com/businessbutbetter/
Our sister podcast is called 'Now, That's What I Call Green'.

...more
17min
September 08, 2023 Busting the Top 5 Myths of Entrepreneurship: An Inside Look with a KEA World Class NZer!
This week, I'm pulling back the curtain on the top 5 myths surrounding entrepreneurship. Dive in with me, Brianne, as we debunk common misconceptions like the need for massive capital, the idea of 'going it alone,' and the myth of instant success. I'll share personal stories from my journey with Ethique and give you updates on what's new with Incrediballs, including an exciting award I've recently snagged. Plus, I'll share insights from the Icehouse Ventures Showcase event and give you a chance to chip in for the Incrediballs slogan competition. Tune in for an authentic glimpse into the world of startups, peppered with my own hard-won insights and hands-on advice.

Find us online:
Brianne:
www.briannewest.com
https://www.instagram.com/briannemwest/
https://www.tiktok.com/@briannemwest
https://www.youtube.com/@briannemwest
Incrediballs:
incrediballs.com
https://www.instagram.com/incrediballsdrinks/
https://www.tiktok.com/@incrediballsdrinks
Business, but Better (the FREE education hub for founders & entrepreneurs):
www.businessbutbetter.co
https://www.tiktok.com/@businessbutbetter
https://www.instagram.com/businessbutbetter/
Our sister podcast is called 'Now, That's What I Call Green'.

...more
15min
August 24, 2023 Understanding Investment Options for Startups: From Ethique's Lessons to Incrediballs' Future
In this episode, I'll (hi, I'm Brianne) chat about the complexities of startup investment, sharing insights from my journey with Ethique and looking ahead to what's in store for Incrediballs. Let's delve into why certain businesses go after investment while it might not be the right fit for others. I'll walk you through diverse funding paths like angel investing, venture capital, and equity crowdfunding, helping you chart your way through the maze of investment choices. Tune in to gain valuable advice and understand the potential pitfalls as you contemplate this pivotal business move.
Find us online:
Brianne:
www.briannewest.com
https://www.instagram.com/briannemwest/
https://www.tiktok.com/@briannemwest
https://www.youtube.com/@briannemwest
Incrediballs:
incrediballs.com
https://www.instagram.com/incrediballsdrinks/
https://www.tiktok.com/@incrediballsdrinks
Business, but Better (the FREE education hub for founders & entrepreneurs):
www.businessbutbetter.co
https://www.tiktok.com/@businessbutbetter
https://www.instagram.com/businessbutbetter/
Our sister podcast is called 'Now, That's What I Call Green'.

...more
29min
August 09, 2023 The Incrediball Art of Building Brands
Dive into the world of branding with me! In this episode, I'm peeling back the layers to uncover the essence of what truly makes a brand shine in today's crowded marketplace. I'll tackle the common misconceptions about branding and give you a glimpse into real-world examples of unique brand propositions from my own experiences in building brands with purpose.
But wait, there's more! Together, we'll dive into a concise branding exercise that might just change how you view your brand's foundational values. Whether you're on the brink of launching your own brand or you're simply fascinated by the magic of compelling storytelling, this episode is chock-full of practical insights to elevate your branding game.
Always remember, a brand isn't just a logo or a catchy phrase; it's the very heartbeat of your venture. Join me to discover how you can make your brand not only memorable but truly iconic.

Find us online:
Brianne:
www.briannewest.com
https://www.instagram.com/briannemwest/
https://www.tiktok.com/@briannemwest
https://www.youtube.com/@briannemwest
Incrediballs:
incrediballs.com
https://www.instagram.com/incrediballsdrinks/
https://www.tiktok.com/@incrediballsdrinks
Business, but Better (the FREE education hub for founders & entrepreneurs):
www.businessbutbetter.co
https://www.tiktok.com/@businessbutbetter
https://www.instagram.com/businessbutbetter/
Our sister podcast is called 'Now, That's What I Call Green'.

...more
18min
July 25, 2023 Success in the UK!
In the third episode of "Now That's What I Call Business," it's me, Brianne West, Founder & CEO of Incrediballs and founder of Ethique. I'm jetting off to the UK, battling the never-ending rain, and cracking the code on some world-first plastic-free packaging for my drinks brand. Dive into the reasons I'm sticking to my 'ballsy' name choice, the way I'm shaping our social media strategy, and my ambitious plans to combat preventable blindness and ensure clean drinking water for all.
Find us online:
Brianne:
www.briannewest.com
https://www.instagram.com/briannemwest/
https://www.tiktok.com/@briannemwest
https://www.youtube.com/@briannemwest
Incrediballs:
incrediballs.com
https://www.instagram.com/incrediballsdrinks/
https://www.tiktok.com/@incrediballsdrinks
Business, but Better (the FREE education hub for founders & entrepreneurs):
www.businessbutbetter.co
https://www.tiktok.com/@businessbutbetter
https://www.instagram.com/businessbutbetter/
Our sister podcast is called 'Now, That's What I Call Green'.

...more
16min
July 07, 2023 The Incrediball(ly) Audacious Plan: Shaking Up the Beverage Industry
In this second episode of 'Now, That's What I Call Business,' it's me, Brianne West, founder of Ethique, Business, but Better and Incrediballs! I'll be fumbling my way through the origin story and grand ambitions of my latest venture - Incrediballs. Strap in as I give a frank and funny (I hope...) exploration of my past business adventures (and misadventures), and how they've influenced my mission to change up the drinks industry. Come with me on this whirlwind journey through the wild world of bottled beverages and share my dreams of making plastic a thing of the past. With my trademark mix of straight talk and head-in-the-clouds idealism, I'm gearing up to take on the world... again. Impossible? Maybe. But hey, many thought Ethique was just a fantasy, and look how that turned out!
Find us online:
Brianne:
www.briannewest.com
https://www.instagram.com/briannemwest/
https://www.tiktok.com/@briannemwest
https://www.youtube.com/@briannemwest
Incrediballs:
incrediballs.com
https://www.instagram.com/incrediballsdrinks/
https://www.tiktok.com/@incrediballsdrinks
Business, but Better (the FREE education hub for founders & entrepreneurs):
www.businessbutbetter.co
https://www.tiktok.com/@businessbutbetter
https://www.instagram.com/businessbutbetter/
Our sister podcast is called 'Now, That's What I Call Green'.
...more
14min

FAQs about Now, that’s what I call Business.:

How many episodes does Now, that’s what I call Business. have?

The podcast currently has 31 episodes available.