In the inaugural episode of 'Now, That's What I Call Business,' I'm Brianne West, founder of Ethique. Today, I'll be taking you along as I embark on my new venture, Incrediballs. Dive deep into the backstory of how I founded Ethique, my past business endeavors, and why I'm now motivated to change the beverage industry. You'll get a front-row seat to the excitement, challenges, and passion behind my mission to create a sustainable, purpose-driven business. Welcome to my journey of building the next billion-dollar eco-enterprise.